Jul 17
Taking the Cake
Viral marketing for the new Batman film, The Dark Knight, caused the evacuation of a Texas television station.
Employees at KENS-TV in San Antonio received what is being described as an “ugly cake” with wires sticking out of it. Assuming that it just might be a bomb or some other bit of bad business, police were immediately called and the station was cleared out until investigators could determine that all was well.
The cake, it turns out, appears to be one of several designed to promote the film. Other cakes sent to theaters and film critics have featured telephone numbers written in icing on the cake, and cell phones sealed in evidence bags inside the cake. Upon calling the number listed on the cake with the included cell phone, callers would presumably receive messages about the film.
This particular cake apparently came from a local theater chain, according to the industry site Newsblues. A spokesman for that chain, Newsblues reports, said that an email should have been sent to the station alerting them to the odd delivery.
Ya think?
