Aug 21
Missed Points
When it comes to fast food advertising, it’s clear that only Chick-Fil-A gets animal humor.
Back in June, I pointed out that a new line of Captain D’s spots have people who are about to eat things other than seafood being “attacked” by a giant fish that slaps them around until they eat seafood after all. Why, I asked at the time, would a fish want people to eat fish?
Here’s one of the spots in question:
Now there’s Burger King, with a new spot featuring a man hiding in a hotel room, about to eat a chicken sandwich, when a cow shows up at the door, apparently angry that a hamburger is not what’s for dinner. Why, I ask now, would a cow want people to eat hamburgers?
See for yourself:
Chick-Fil-A, on the other hand, has the ad campaign that makes sense. Their cows how old up signs that read, “Eat Mor Chickin.” Cows, after all, don’t know much about the silent e.
Get it? Cows wanting you to eat chicken. So you won’t eat cows. So they won’t end up as the main course.
Is that so hard to understand?
