Nov 16

One Thing Still Going for Newspapers

Tag: Advertising, Economy, Money, NewspapersPatrick @ 3:00 pm

No matter how you feel about newspapers these days, in a bad economy, newspapers still have one unquestionably attractive feature:  the Sunday coupon section.

Here in Charleston, the local Post and Courier has devoted the top left corner of its front page for several weeks now to a tally of the dollar amount of coupons and value savings offered in the Sunday paper.  This week, for example, there is up $4,531 in savings.

I’m not sure where they get that figure; it seems a little high to me considering that the average coupon is for 35¢ off a package of Dixie paper plates or $1.00 off any two Quaker oatmeal products.  I’m guessing that they’re also including all of the department store sales circulars, so that when Target sells something for $10 cheaper, that ten bucks goes into the big tally.

If that’s true, it would mean you’d have to spend a small fortune to reap the benefit of that $4,531 in savings.

But still, if you spend that much, that’s still a lot of savings.  And going online to hunt for coupons you can print out just doesn’t have that old fashioned charm of cutting out paper coupons!

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One Response to “One Thing Still Going for Newspapers”

  1. De says:

    Coupons are the only reason I buy the paper on Sundays. Everything else you can see online these days. De ;)

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