Thursday, October 19, 2017
Blogging

A Good Reason I Rarely Accept Guest Posts

Every now and then, I receive emails from folks proposing guest posts, but I usually don’t bite, and often it’s the emails themselves that decide it for me.

If you’re going to propose writing guest posts for someone’s blog, it’s probably a good idea to do your homework first.

When I started this blog back in February of 2004, it became clear to me pretty quickly that I wasn’t going to be able to stick to one subject. This, I realize, is regarded as some sort of cardinal sin for self-proclaimed blogging gurus who insist that a successful blog can only have a single topic.

For what it’s worth, I tried, many years ago, multiple blogs for multiple topics. That was a disaster for me: I felt like none of my blogs was getting enough of my attention or enough content week to week.

By combining different topics into one blog as I’ve done now (check out the main menu on the sidebar to find each key topic easily), I’ve created a virtual blog smorgasbord in which the reader should easily be able to focus on the kind of content — blogging, faith, grammar, etc. — that interests them most and then do a deep dive into posts related to that specific subject matter.

For the most part, I’ve resisted the idea of guest posts, thinking a blog with a title like “Patrick’s Place” ought to be written by Patrick rather than someone else. I have, of course, made exceptions to this rule when I’ve run across someone who I felt I wanted to hear more from and who I felt might have something my audience should hear.

But lately, I’ve received some solicitations from people wanting to write guest posts for this blog.

One in particular recently involved posts on the subject of wholesale warehouse selling tips.

I’ve been writing this blog for 13 years now, and after more than 5,000 posts, I don’t remember the specifics of each individual post for obvious reasons. But still, I’d wager that if you were to go post by post through this blog, you’d find that not one time in 13 years have I ever written about wholesale warehouse sales.

A nice email from someone who’s very complimentary about my blog isn’t enough: the subject matter in which you propose to write should be compatible with the subject matter in which this blog deals.

An individual email doesn’t seem so suspect. But when multiple emails start arriving, all with the similar form, and all proposing unrelated topics or no topics at all, it’s difficult to ignore the pattern.

Maybe this is some form of blogger spam.

But it’s not going to make me want to feature your content on my blog.

Would you accept guest posts on your blog? If so, what conditions do you place on the posts?

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Patrick
Patrick is a Christian with more than 26 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.