When you are dealing with multiple writers on a blog, it might be a bit easier to reject blog posts others have written if you don’t feel they cut the mustard. But what about your own?
I don’t reject blog posts all that often here at Patrick’s Place because I’m the one who writes everything.
Under normal conditions, I don’t start writing a post until I’ve let the idea saute a bit in the back of my mind; most of the time, when I actually start a post, I have a good idea of where I’m going with it.
Some people insist on writing a post only after writing an outline. That’s not how I write posts. I’m not saying there’s anything wrong with outlines, but professional journalists are generally trained to write without outlines because, unfortunately, we rarely have the time to do an outline in advance because the deadline is always looming over our heads.
There’s an old piece of advice writers have heard for a long time: there comes a point at which you have to “kill your darlings.” It means that sometimes, it’s that piece of writing that you’re most proud of — your “darling” — that’s bringing down the whole piece. It’s flawed, but your pride might keep you from seeing those flaws.
For bloggers, that same kind of pride might stop them from clicking the “Move to Trash” button and reject blog posts they’ve written but that are, at best, sub-par.
One day last week, I had a post that was scheduled to run. I’d looked at it a few times after I’d written it. I’d made edits. And re-edits.
It still wasn’t working for me. By the time I boiled it down to the main point I wanted to make, it wasn’t enough to bother with. Maybe others would have read it and not been so harsh. But it felt sub-par to me.
So, a couple of days before it was supposed to run, I clicked “Move to Trash.” I rejected that post.
Here’s something that will make it easier to reject blog posts that miss the mark.
You have to be able to plan ahead when you blog.
I always believe in having a Plan B, no matter what I’m doing, because there are going to be times when Plan A simply won’t work!
For me, part of that Plan B is an editorial calendar. I’ve written about editorial calendars before and I think a lot of bloggers are missing out by not using them. An editorial calendar helps you plan ahead. The more you plan ahead the more you can write ahead and schedule posts out in advance.
And the more you’ve written ahead, the easier it is to “kill that darling” because you can always move a post scheduled for later into the newly-vacated slot.
Using an editorial calendar to write ahead of schedule gives you the opportunity to preview a scheduled blog post more often, make necessary changes, and even take time away from it and then return with fresh eyes to see if you really stated what you meant to say.
If you’re not using an editorial calendar, I hope you’ll reconsider!
Patrick is a Christian with more than 26 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.