I received a most disturbing email from what was purported to be Livefyre, the comment plugin used by this site and many, many others around the globe.
The email I received on Tuesday delivered some unwelcome news: soon, Livefyre (at least as you and I know it) will soon be no more. The email blames this change on Livefyre’s acquisition by Adobe.
But the email went to my spam folder and Gmail reported that it marked it as such because the standard methods of verifying its validity failed.
Whatever that means.
Since the email only encourages people with questions to contact a legitimate Livefyre email address and since it doesn’t promote any unrelated products, it seemed that it could be legitimate. But I reached out to Livefyre’s support email and asked them to verify it.
Unfortunately, they verified that it was, and that by next February, Livefyre will no longer function.
As a result, I have dropped Livefyre, effective immediately, from this blog.
I am sorry to have to make this decision. Of the various blogging comment platforms I’ve tried, Livefyre was, by far, the favorite.
On the other hand, I’m not really making the decision: Livefyre, or as they tell it, Adobe, has made the decision for us, no matter what we may think of it.
Here’s the email in its entirety:
I wanted to personally reach out to let you that Livefyre has decided to discontinue our Community Comments application. On October 20, the Community Comments WordPress plugin will no longer be available, meaning that no new users will be able to sign up for the application.
Your existing comment embeds will continue to function unchanged through February 1, 2017. After this date, the app will become display-only and no new comments will be saved. On March 1, 2017, the Community Comments application will stop rendering on sites altogether.
So, why is this happening? As you know, we were acquired by Adobe this year. As part of a global leader in enterprise marketing & creative cloud services for the most well-known brands all over the world, we must now focus on our team and core offerings. This means having to make careful decisions about which products are core to our business, thus we have decided to shift exclusively to an enterprise model.
This has been a difficult decision. From all of us at Livefyre, we are forever grateful to you, the passionate group of Community Comments users that have been with us from the very beginning. Many of you have been along for our journey as we built the absolute best engagement platform on the web, and we are truly thankful that you were part of this wonderful ride.
Please don’t hesitate to reach out to us (firstname.lastname@example.org) with any questions or concerns you may have. We’re here to assist you in this transition.
Thank you, Livefyre
Beyond what’s in the email, Livefyre’s blog adds further information, including this:
Who will be impacted? Free users of Community Comments will no longer be able to use the feature and will need to migrate to a different platform.
I’ll consider “different” platforms, I suppose, though I’ve looked from time to time and never found one I liked as much. Many people seem to love Disqus. I’m not one of them. For one thing, their plugin never worked 100% here, and their support team proved somewhat less than helpful. On top of that, unlike Livefyre, which keeps comments within my WordPress installation, Disqus stores them in their digital space. I’m not a fan of that at all: If I choose to leave Disqus, I shouldn’t have to acquire comments made on my site from their digital space: they should already be on my digital space to begin with.
I understand that this is business, and a business has to run in a manner its leaders feel makes the most sense (and cents).
But it’s also a slap in the face to those who relied on one of this business’s products for a better user experience for their visitors. A decision by a third party that might lessen the user experience I can offer on my blog is not a decision I appreciate.
In any case, to my regular visitors, we’ll return to WordPress’s default comment system until I can find a better option (or, until I make the unlikely decision that WordPress’s default comment system is as good as it gets).
I hope you’ll still comment. At the very least, I hope you’ll still visit.
Patrick is a Christian with more than 26 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.