Blogging

Tonight’s #Bloggab (9/8): Scheduling Posts, Getting Ahead

Last Updated on December 6, 2017

I’m particularly excited about this week’s edition of #Bloggab, because it’s on a topic that I’ve had great successes and great failures in trying to master: getting ahead of schedule on your blog to the point that you can schedule content up to a week or more ahead of time.

My guest this week is Christop Trappe, of The Authentic Storytelling Project. Christoph is a content and digital branding strategist. He describes himself as a “career storyteller.”&nbsp 

I asked Christoph to be our guest on #bloggab because of a couple of recent tweets he posted. There was this one:

Wait, what?

Weeks out? Not days out? I immediately wanted to know more when I saw that.

Then there was this one:

I’ve lost count how many times I’ve heard someone insist that scheduling even one post, on a blog or on social media, is a terrible idea because it’s somehow fake since you aren’t necessarily sitting at the keyboard the moment it is being published. While I understand that social media requires the social part as much as it requires the media part, I’ve never been able to agree that scheduling is an automatic evil.

In his post, “Scheduling blog posts and social media updates doesn’t hurt authenticity,” Christoph lays out an excellent argument about why the idea that authenticity and working ahead are not mutually exclusive.

So we’ll pick Christoph’s brain about the discipline required to get ahead of the game, and more importantly, stay ahead of schedule. And we’ll also hit on the naysayers who seem to have a problem with scheduling posts and why it’s a controversy at all.

It should be a great discussion and I hope you’ll join us!

Remember: Bloggab is now on Monday nights. We moved from our old Tuesday night slot effective last week. Why? Because I was hearing from several people that there were too many chats on Tuesdays and that Monday might be a better option. So if you possibly can, please make sure you’re with us tonight at 9pm eastern time.

If you’ve never been part of a Twitter chat, it’s simple: it requires a Twitter account, which should be obvious. You can then use sites like Nurph, Twubs, Tweetchat or Tweetdeck; they’ll ask you to log in to your Twitter account, then allow them to authorize their service to post for you. You’ll then enter the name of the chat, in this case, “Bloggab”, and the services will filter in all tweets that contain that hashtag. And you can type your message and the services will automatically add the hashtag for you, so there’s one less thing for you to worry about!

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.