Tuesday, November 21, 2017
Blogging

Okay, Maybe I’m a Bit Too Obsessed About Blog Fonts

When it comes to blog fonts, the only real function that matters is that they make your content visually appealing and easy to digest.

Pairing the right blog fonts can make a big difference for your blog.

Blog fonts can show off a bit of your blog’s personality. They can provide a glimpse of the tone of your blog.

But more than anything else, they can either make your content easy to read or make it so gaudy looking that no one wants to struggle to make it out.

So choosing the right typeface or typefaces for your blog becomes an important exercise every blog owner should consider.

If your blog is so equipped, Google Fonts, a free service, allows blog site owners to easily choose the fonts that will make up your site. All you have to do then is go to the Google Fonts site and sample various typeface options.

You will quickly learn that fonts can be compared to food: just as many restaurants will help patrons match the perfect wine to the perfect entree, there are sites that offer nice pairings of typefaces for headlines and typefaces for body copy. Here’s one, for example, that offers 50 such pairings.

Ultimately, you have to decide what is the right combination for you and your audience. Sometimes, the most visually appealing pair might not “feel” right for your site, your voice and your content.

As I type this, I have three primary fonts on my blog. Headlines (post titles) are rendered in Paytone One, a heavy, somewhat playful typeface. Body text is rendered in Oxygen, billed as an easy-to-read typeface on desktop and mobile devices. Finally, for subheadings, I chose Oswald, a condensed but still easy-to-read typeface designed to better fit across smaller device screens.

I’ll readily admit that I really liked the typeface Rock Salt because of its more casual style, and because it slightly resembles my own handwriting. But despite being a more relaxed, casual font, it can be difficult to read, especially in multiple lines.

I may eventually experiment with Permanent Marker, which seems to be a compromise between more traditional typefaces and Rock Salt as handwritten texts go. But even so, it can still be a challenge to read, and if I’m not certain a font will be easy on a reader’s eyes, I’m less likely to actually bite the bullet and use it.

The Google Fonts page makes it easy to explore various options.

When I was a kid, my dad worked as an artist and designer and had typeface catalogs for a company that sold pressure-transfer sheets of letters that could be used in design projects. I always enjoyed browsing those type catalogs, so I guess it’s no surprise that I’ve carried over the fascination of typefaces into the digital age.

But the bottom line, regardless of which blog fonts you love or hate, still has to be how well they work for your site and, most imporantly, the people who will consume what you put there.

What you think is the greatest typeface in the world simply isn’t if it turns away your visitors.

If you’re lucky, the typefaces you choose don’t have that effect.

How often do you encounter a website with a typeface that’s too difficult to read? Have you ever let a site owner know of such a concern?

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Patrick
Patrick is a Christian with more than 26 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.