NOTE: I have reworked this to clarify the positions of those who commented on the previous entry. I apologize if the earlier version left any confusion about the commenters’ positions on this situation.
Three of my favorite former AOL journalers, Armand, Jennifer, and Karen, have sounded off about my last entry for various reasons. They do not necessarily blame John and Joe, in whole or in part, but each expressed their thoughts about the entry, in which I said:
“This is an AOL problem. If you want a person to blame, you’re already off on the wrong foot. There’s no one person. Blame the mentality that said, “Hey, we’ve got this good thing going with journals…let’s try to make another buck on it.” Blame the journal writers themselves who have made AOL J-land such a successful entity that advertisers would consider buying ads there.”
Armand says that statement is like blaming the “scantily clad woman for being raped simply because she turned the guy on.” No doubt my point was an exaggeration, but I don’t compare AOL adding advertisements to its own site to someone sexually assaulting someone else. The latter is a crime; the former is more properly defined as an annoyance.
And I’m not speaking about those who are only fed up with the way Joe and John are responding to the negative response; I’m dealing with those who wish to behave as if either of them is directly responsible for the decision for the ads.
Could John and Joe have handled the situation better? Yes, and I believe both have said so. Could AOL have handled the situation better? Most definitely. Has it said so?
If you’re mad about this and you want to take it out on John and Joe, then you’ll do what you want to do, and as Jennifer pointed out, they are, indeed, big boys and will deal with it.
Since they’re the face of AOL, are they the ones who are likely to receieve the brunt of the complaints? Absolutely. Jennifer says:
“Neither of them is high enough on the food chain to have made or unmade this decision. But as long as their employer continues to shove both of them out there, into the line of fire, without a shred of backup, they’re gonna get pelted.”
But when the attacks get personal, as some have, I think that’s crossing a line that shouldn’t be crossed. After all that has been said, do you not think that if John and Joe alonewere responsible for this, they wouldn’t have removed the ads and moved on with their lives by now? Whether you respect them professionally or not, getting nasty isn’t going to make the situation better.
In fact, that’s false logic much like the Cindy Sheehan story: Sheehan believes that Bush is a liar. Yet she wants to speak to him to get the “truth” about why her son died. If he’s someone she doesn’t trust, there’s no way she could ever reasonably expect to get a trustworthy answer from him, so her claims that she only wants to meet with him to get the truth don’t make sense. If you think John and Joe are intentionally lying about how much they knew and whether they’re really doing anything to help us, resorting to personal attacks is futile: you’ve already decided they’re not helping…attacking them isn’t likely to suddenly make them your advocate with the powers that be.
Karen, who has stated that she blames neither John nor Joe, had this to say about my use of the word blame:
“I think that “blame” word, as applied to journalers, was a little ill-chosen, n’est-ce pas? I take it what you mean is, we built outselves a nice neighborhood, so naturally, our landlord decided to make some money off it, because that’s the nature of the business.”
Yes. Exactly.
“Blame” was certainly an odd choice of words with respect to the writers themselves. I acknowledge that. I don’t think it was completely inappropriate, because the reality of life is that the more attractive individuals make their community, in real life or online, the more likely those same folks are likely to be targets of exploitation, real or imagined. This isn’t fair, either, but it’s often true.
Shall we really pretend that those talented writers who took those blank templates AOL offered and filled them with thought-provoking, entertaining entries didn’t play a major role in creating the very forum in which AOL is finding success in selling advertisements?
I’m not saying that it’s our fault. We made it what we wanted to make it. We made it what we felt comfortable making it. But had it not been made, there wouldn’t have been nearly the audience for us to then raise hell about the ads! Many of us never thought it would happen, or just assumed that we’d know in advance if it was going to happen. But the point is, had AOL’s journal package not taken off, it wouldn’t be worth it for the advertisers to pay for ads there.
In television, news consultants I’ve dealt with in the past like to compare a newscast to a restaurant. I’ll now adapt that comparison for the journals community and “Black Tuesday:”
Let’s say that we decide to open a restaurant. We choose a nice location and sign the deal with the landlord. In a short time, we create quite a following, and each of us has a different specialty within the kitchen. After two years of building a nice customer base that comes back week after week (although their individual favorites on the menu might change from time to time), the landlord suddenly decides to build this mammoth animated Times Square-esque billboard on the roof of our restaurant. We feel that it destroys the look of our bistrow, or we feel that it’s unfair that we’re not getting a cut of the profits, since we’re the ones who brought people to this building with the food we served. Or we feel that if it’s going on the building where we have our restaurant, we should have a say in which businesses get paraded over our heads. Regardless of our specific complaints, we’re not happy.
Who’s to blame for the billboard going there? The landlord who stuck it there, of course. But the point I was making is that if the restaurant hadn’t served food good to draw enough customers to that location to make it appealing to advertisers, the billboard would never have gone up because it wouldn’t have been worth the effort to place it where no one ever looked.
(I’d like to think that along the way, my AOL blog served up at least a few dishes that were palatable. Lest anyone think I’m suffering from swell-headedness here, I am the first to acknowledge there were far better journals there than mine, and many, many of them.)
Who did the majority of the work in J-land? AOL? Or the Writers? I’m sure the answer depends on who you ask. AOL set up the software, then took more than a year to give us the Journal Editor’s official journal to keep us informed of those things AOL wanted us to be informed about. (Apparently, advance notice about banner ads was not one of them.) We writers were the ones who were adding to the journals, giving visitors, ourselves and outsiders, new things to read day after day.
I’m not saying we shouldn’t have made it what we did…I’m just saying that in my opinion, in terms of entertaining content, we built it moreso than AOL did. (And I think even AOL itself wouldn’t have a great deal of trouble acknowledging that, even if they think we’re crazy to want to leave.)
There’s nothing wrong with taking that blank page and starting to write. Instead, I question how much the practice of making personal attacks against people who didn’t have the ultimate decision about sticking the ads there, no matter how much they did or didn’t let us know in advance that it was being considered, will accomplishing.
If you’re going to place blame for those ads, place it with those who put them there. If you really think that John and Joe are the ones who hit the magic button to cause “Black Tuesday,” then you’re going to blame them no matter what I say.
Armand adds:
“I don’t know how many people blame these guys that it happened in the first place - but are angry about their response to the paying customer.If they CHOOSE to continue working for a company they claim ambushed them, then they are CHOOSING to accept the wrath of the angry customer who the Execs are too spineless to face.
If they’re going to feed their families on AOL’s dime, then they’re going to receive the brunt of our anger.”
This is one of those rare instances in which I must respectfully disagree with Armand.
I don’t read into their words the “flippancy” that several of their commenters seem to find. Maybe they are being flippant and I’m too quick to give them the benefit of the doubt. But I think that they’re caught in the middle of this mess and are doing the best they can to relay information — and apparently very little information — from their employer to the customers. I don’t get the sense that they’re happy about the ads. I don’t get the sense that they’re enjoying all the angst that it’s caused. I don’t get the sense that they’re laughing maniacally out of earshot. I think they wish the ads weren’t there. I think they are already pretty sure of what many of us suspect: that the ads aren’t going anywhere. And I think, given that suspicion, minus any “official” statement from AOL, they’re saying about all that they can say.
And just because Joe and John continue their employment with AOL doesn’t give me any additional right to treat them as though they have done what their bosses are. I don’t agree with every decision my bosses make, but I can’t quit my job every time a superior makes what I consider to be a bad call.
I have no doubt that people will continue to “abuse” Joe and John because they are the “easy” targets. But I do not believe that this is a necessarily justified way to proceed and I certainly don’t think it’s the most effective.
In any case, for those who continue to believe that Joe and John are personally responsible, here’s something to consider: If you believe that AOL placed John and Joe in their positions so that they would deflect blame away from the higher-ups who really did make the infamous decision about the ads (and who apparently never bothered to let John and Joe know when the ads would officially begin, thereby preventing them from warning us that it was a done deal); and then, after accepting all of that as true, you spend your time blaming John and Joe, you’ve fallen into the very “trap” you accuse AOL of setting up to begin with, right?
In other words, either John and Joe are scapegoats who have to take the punishment for a bad decision simply by virtue of the fact that they work for the people who made the decision, or they’re the guilty parties who are directly responsible for placing the ads. By definition, they can’t be both at the same time.
Again, I apologize if the original version of this entry left doubts about the position of Armand, Jennifer or Karen. I hope I have clarified all positions in this revision.