Articles in Advertising
When CBS accepted an ad from the conservative group Focus on the Family, then rejected an ad for a gay dating site, a lot of liberals complained about double standards.
The Focus on the Family spot, an “advocacy ad,” was designed to promote an anti-abortion message. The other ad was not an advocacy ad, because it promoted a specific service on …
ABC is crying foul about Toyota’s decision to pull its advertising and move it to non-ABC affiliates in the wake of a series of automotive recalls.
The network reports that an unnamed ABC station manager claims he was told that the change was because of “excessive stories” on the auto maker’s problems and that the buys were “punishment for the reporting.”
You’ve probably heard by now that a commercial scheduled to air during CBS’s coverage of the Super Bowl is coming under fire. In that ad, paid for by Focus on the Family, Florida Quarterback Tim Tebow appears with his mother in a “pro-life” message.
When Tebow’s mother was pregnant with her now-famous son, she developed a life-threatening infection and doctors …
I wish the ASPCA would stop airing the public service announcement featuring Willie Nelson’s “You Were Always on My Mind.” The song has nothing — absolutely nothing — to do with animal abuse.
The song laments a lost love through an apology for making the listener feel “second best,” and promises that “you were always on my mind.”
Presumably, animals who wound …
You’ve probably seen this clever ad, but in case you haven’t, I couldn’t resist posting it here.
Apple’s iPhone is displaying the Christmas spirit — yeah, there are apps for that! — through this spot designed to highlight all of the many functions the popular smartphone can now handle. Watch the spot after the jump:
Here’s a very clever promo from a Dallas television station that involves a bunch of cute kids sitting in front of the tube.
So what has them so mesmerized? Well you’ll just have to watch to find out, after the jump!
The new commercial for TJ Maxx and Marshall’s that features a group of carolers at a mall contains a glaring grammatical error, but it’s not so glaring for most people.
Take a listen to the spot, and see if you can spot the problem, after the jump:
Newsrooms everywhere have fallen in love with Twitter. The service allows them to update their followers on news stories they’re covering, as well updates about additional features and upcoming specials they’re planning.
It also gives them a way to interact with their customers in a quick and convenient way.
Marketers are often called upon to find new ways to promote this kind …
Well here’s a hillarious parody of a long-running ad campaign that sends a very different message.
The original campaign being spoofed is for those “scrubbing bubbles” that “work so yo don’t have to” in your tub and bathroom. The unsuspecting victim uses her favorite cleaner and thinks that all of her problems are over.
See what happens next, after the jump:
For the past few years now, a familiar holiday commercial has been missing from the airwaves. I’m talking about that Folger’s Coffee commercial in which “Peter” returns home, apparently earlier than expected, for Christmas while his family is still asleep. Ever the considerate son, he wakes the family not by screaming at the top of his lungs or some other …
It was 1979. A commercial premiered featuring a limping football player forced to leave the game early, and a little boy who regarded him as a hero sneaking behind him to offer him a Coke.
After drinking the Coke, the tough-guy football player offers his jersey to the boy. Thanks to the magic of YouTube, you can see the spot …
Maybe it’s because it doesn’t feature either the tired cavemen or that weird stack of cash with the big eyes. In fact, as sick as I am of seeing both of those campaigns, I’m sure that’s why I like this particular Geico commercial.
I never tried to imagine what a talking pothole might sound like, but their idea cracks me up.
Sooooooooo….have …
Verizon Wireless is being sued by AT&T for their new “There’s a Map for That” commercial, which parodies Apple Computer’s “There’s an Ap for That” campaign for its iPhone.
The ad shows a Verizon customer and an AT&T customer walking around with translucent United States maps floating over their heads to illustrate the two carriers’ 3G networks.
The Verizon map, with coverage indicated …
This weekend, clocks in the United States “fall back” one hour at 2:00am on Sunday morning. This means we get an extra hour of sleep that night, which almost all of us need.
What I didn’t realize was that the same ritual happens in Great Britain. To remind viewers, they’ve created what is surely the most unusual commercial ever done for …
To celebrate the release of Windows 7, Burger King restaurants in Japan are offering something special to their first 30 customers of the day: a Septuple Whopper. (They’re not calling it that, exactly, but that’s what it is: seven patties between two buns.)
At 2,100 calories, it’s a full day’s calories in one sandwich, french fries, soft drink and dessert not …
During an appearance last night on Larry King Live, comedian George Lopez reached a point of embarrassment over the sheer number of promos for CNN’s upcoming special, Latino in America. The network has been running promos for the show incessantly, seemingly in every single commercial break.
During King’s show, there was a bumper in which they sat on a wide shot …
A million New Yorkers consider themselves to be good without God’s presence in their lives. In fact, they doubt, to one degree or another, that God even exists. They’re taking the “Good without God” message to subway stations in the city.
They want people to know that humanists, agnostics and atheists are your friends and neighbors.
News flash?
The signs reportedly will state, …
Tired of those commercials that “scream” at you while you’re watching your favorite shows?
A House Subcommittee has approved a bill that would require the broadcast and cable industries to regularize the volume of advertisements and the programming surrounding them, Broadcasting & Cable reports.
California Democrat Rep. Anna Eshoo, whose state is facing major economic problems, says this bill is designed to …

Welcome to Patrick’s Place, home of the Saturday Six, the Sunday Seven and Monday’s Morals. Patrick is a television producer, writer, Mac lover, and Christian, though not necessarily in that order. He has a natural dislike of double standards and poor grammar.



