In 2017, Cadbury and the National Trust, a charity, decided to change the name of the campaign which includes some 300 separate egg hunt events at National Trust properties.
Church leaders were quick to join May in her dismay. They criticized the fact that a day so central to the Christian faith could become so easily disposable. The Church of England accused the National Trust of “airbrushing faith.”
Both Cadbury and the National Trust denied last year denying they were trying to remove “Easter.” They pointed to numerous references to the day — by name — in promotional materials and websites.
Cadbury, however, said it was “an attempt to make the egg hunt appeal to non-Christians.”
“We invite people from all faiths and none to enjoy our seasonal treats,” the company said.
But in the title of the event, it was unquestionably gone.
Easter is the celebration of Jesus Christ’s resurrection two days after being crucified. That event, for believers, is the cornerstone moment of the Christian religion.
The tradition of decorating eggs dates back thousands of years to the early cultures of Egypt, Mesopotamia and Crete. In those cultures, eggs were associated with death and rebirth.
An Easter egg hunt is a fun event for kids of all ages. There are no Easter Police present to demand some sort of proof that every person who attends such a family-friendly event is, indeed, a Christian. Despite the religious overtones, it’s already an “inclusive” event.
Patrick is a Christian with more than 26 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.