Regular Doses of Common Sense™

Sunday Seven #379

911 7

For people who aren’t particularly that into football, some will still watch the Super Bowl because of the commercials. So this week, I decided to post my favorite Super Bowl spots. The list may change after I see tonight’s game, of course. I’ve already seen the new Budweiser ad featuring a Clydesdale and his trainer, and I dare you to watch it without tearing up a little.

But not counting this year’s spots — that’ll be next week’s challenge, naturally — here are my top picks from previous games.

Here’s a list of popular favorites: I encourage you to have a look and post your favorites!

7 Favorite Past Super Bowl Commercials

1. Coca-Cola: Mean Joe Greene
[youtube]http://www.youtube.com/watch?v=xffOCZYX6F8[/youtube]
This 1979 spot is still one of the greatest, and I put it at the top because it made it so clear to the masses how one simple spot that barely mentions the product being sold can be so memorable and endear that product to the viewer.

2. Volkswagon: Young Darth Vader
[youtube]http://www.youtube.com/watch?v=R55e-uHQna0[/youtube]
If it weren’t for the nostalgia of the Mean Joe Greene spot, this one would be my all-time favorite.

3. Apple: 1984
[youtube]http://www.youtube.com/watch?v=R706isyDrqI[/youtube]
It was a definite departure, but then the Mac was a definite departure in the world of computers as we’d known them.

4. Budweiser: Post 9/11 Tribute
[youtube]http://www.youtube.com/watch?v=Px5YcOeQB4I[/youtube]
The mood of the Super Bowl was different in early 2002, as we were still getting over the shock of 9/11. This spot captured the mood so beautifully and gave us a glimpse of a brand showing its heart. This one still chokes me up.

5. Snickers: Football Betty
[youtube]http://www.youtube.com/watch?v=uA7-31Cxc2I[/youtube]
The spot would have been great enough with Betty White’s part. But the cameo of Abe Vigoda at the end makes this one even better!

6. Doritos: The Mousetrap
[youtube]http://www.youtube.com/watch?v=0SO95IO4sAc[/youtube]
Sometimes, there is a way to build a better mousetrap: by letting your fans sell your product.

7. CBS: “The Late Show”
[youtube]http://www.youtube.com/watch?v=tGXJzm3z8OI[/youtube]
I didn’t see this one coming: David Letterman with Oprah and Leno on the same couch in a spot for Letterman’s show. But if you watch Dave and know his long-running jokes, this little fifteen-second spot hits the jackpot.

So here’s your chance. To play along, list your answers in a comment with this post, or post them on your own blog and comment here with the link to your post. That way more people get to see your blog!

What are your seven favorite Super Bowl commercials (not counting any from 2013’s game)?

7 comments
msalakka
msalakka

The only one that stuck with me was the "Milkaholic" commercial. It still cracks me up!

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profkrg
profkrg

I was just listening the other day to a podcast talking about the first Apple commercial that aired during the Superbowl back in the late '80s. Do you remember it? It was super powerful!

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danielalex_book
danielalex_book

Hey Patrick

Interesting post.

I'm from South Africa, so we don't watch the super bowl.

I'm intrigued by one of your first lines, "people who don't watch football will still watch the super bowl for the commercials."

Does that really happen in America?

Can you explain why?

I am intrigued.