With my current blog design — one that I hope will be my only blog design for some time to come — I decided to get a bit strategic, especially with regard to the categories on the big black navigation bar just below the logo at the top of the page.
My new design condensed the text so that I could fit more categories on the bar, but remained bold and large enough to be easy to read. So I hoped I could drive my readers to certain categories where I felt I offered the best, most useful and most entertaining content.
I use Google Analytics, which provides a wealth of information, to check out which posts, pages and categories score the highest number of views each month. This time, I thought it might be interesting to devote a Sunday Seven to my top categories. If you haven’t done much with Google Analytics, I’d recommend you try it, because it can really show you some surprising stats about how your visitors come and go at your blog.
Here are my top 7 categories over the past month, according to ranking by Google Analytics. What are your blog’s top categories?
My 7 Most Popular Blog Categories
This one surprised me: there was a time when grammar was toward the bottom of category listings. So the fact that it’s now my top category is quite a change. Since I like grammar, particularly good grammar, I’m glad to see people are at least curious about my take on it.
2. Saturday Six
No surprise here, of course. It’s my blog’s longest-running regular feature.
3. Sunday Seven
My blog’s second-longest-running feature.
I don’t recall this category ranking as high in the past, either. I’ve made a strategic effort to be more involved in the weekly #Blogchat on Twitter, and then launched #Bloggab two weeks ago, so there’s obviously an audience for blog-related matters. It’s fun to be able to learn it together, too!
5. Best Of
What I consider my best posts may not be what anyone else considers my best, but I’m glad to see that it made the list: I hope people enjoy what they find in this category and therefore want to stay a bit longer.
6. Double Standards
This category is usually somewhere on the list, because it usually involves more controversial topics.
7. For Fun
This one was an experiment that seems to have worked. Originally, Saturday Six and Sunday Seven each got their own slot on the navbar. I placed them both in the new “For Fun” category that I created specifically with this design to regain some space for a different category on the navbar. The fact that it made the list indicates that it was a good move to make.
So here’s your chance. To play along, list your answers in a comment with this post, or post them on your own blog and comment here with the link to your post. That way more people get to see your blog!
Which categories or topics or trends tend to do best on your blog?
Patrick is a Christian with more than 26 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.