Regular Doses of Common Sense™

Who Ever Said The Super Bowl is ‘Family TV’?

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Even before Justin Timberlake pulled at Janet Jackson’s top during the halftime show of Super Bowl XXXVIII, exposing her breast and nipple shield, she was dancing in an outfit so tight it looked as if it might have been made of spray paint.

MTV, hardly a programmer of preschool fare, produced the infamous halftime show; no matter whether you believe the wardrobe malfunction was an accident or intentional, that should have told you something.

Nine years later, one of the biggest complaints I’ve heard about this year’s game involved the kiss from that awful GoDaddy spot and the accusation that it was so inappropriate for family viewing.

Family viewing?

Entertainment productions aside, where did we ever get the idea that a live sporting event with the pressure of the Super Bowl was truly a “family-friendly” event?

Consider this: MVP Joe Flacco’s F-bomb during the post-game celebration opened CBS to a complaint to the Federal Communications Commission. Bad behavior, certainly not the kind you’d call “family friendly” doesn’t only happen during post-game celebrations. Yes, even admired sports stars sometimes use salty language. Especially when they’re on the field. I doubt I’m breaking any news here with such a revelation.

Just watch the coaches and players of any game: swearing and other unsportsmanlike conduct is as much a part of the game as the actual game play. There’s something in us, I think, that enjoys watching players and coaches — especially coaches — right up in an official’s face, screaming at the top of his lungs, launching every profane word in his verbal repertoire. Even if you don’t hear the tirade, it’s often not that difficult to read lips. And you can bet it’s not that difficult for your children to read lips, too.

And then there are the injuries. Football, no matter how much you like it, is a violent game. Just ask any of those longtime players who now have daily rituals like icing various parts of their bodies even though they haven’t set foot on the gridiron for years. Some games have injuries that are potential career-enders. Back in October, University of South Carolina player Marcus Lattimore suffered a “gruesome” knee injury during a play. I’ve heard about the video and what it shows. I still can’t bring myself to watch it. Nor can I imagine watching it with a young child and having them see exactly how gruesome the great sport of football can be.

There are so many variables that can go into a live sporting event and a live musical production, the notion of “family friendliness” seems to be in question from the moment the cameras go on.

Yet a disgusting, 10-second closeup of a kiss gets singled out because children might be in the room?

I’m not trying to badmouth football here, but where did we get the notion that live coverage of a football game — particularly one with as much riding on it as this one — was one we’d be “safe” letting the kids watch? Where does this feigned “shock” come from, exactly?

Live television carries an inherent risk of something indecent happening. (And it’s worth noting that what‘s “indecent” for some is merely “fair game” for others, so we don’t even have a workable standard to deal with.) I think deep down, most parents are already well aware of that.

With that risk comes the constant need for a parent to act like one, to be ready with a finger on the clicker and an explanation for a young, inquiring mind.


Very interesting points. There were definitely some commercials this go around that I do not believe that my kids should be seeing (The Calvin Klein one for one). 


I would TOTALLY rather watch the Janet Jackson/Justin Timberlake thing on repeat than EVER be exposed to ANY GoDaddy commercial! All of their ads are gross, and this one was just the worst (so far). I'm on the verge of telling Danica to jump in a lake and stay there if she can't find some other company to sign on with. I just don't get why she'd affiliate herself with those scuzbags....

Football is for families, and the coaches AND players swear all the time. If you don't know that, football is eminently NOT for your family!  I've been watching football as long as I can remember, and while my dad never swore in front of us kids, we did go to public school, so it's not like I didn't know the words. Besides, it's not just football--haven't you every seen a baseball game?? Or basketball? Or (back to public schools) stood on a playground and listened??

Cathryn (aka Strange)
Cathryn (aka Strange)

I don't think that football is necessarily for the entire family to watch together if that family includes young children but I imagine that there are those who would disagree with me.  I don't think I allowed my daughters to watch games with us until they were 10 -12  years old and we would use incidents of "unsportsmanlike behavior" as examples of how NOT to behave.  Part of being a parent means that you sometimes are faced with having to explain things to your children that you might not have imagined that you'd have to.  It happens and you deal with it. 

Frankly, I wasn't offended by the kiss in the commercial, really.  I thought it lasted longer than necessary but I'd rather see a display of affection over some things that pass as entertainment now days. *shrugs*


I agree.. there were some pretty raunchy things in a few of those commercials.   I hate to say it, but prime time tv is worse. Sad, isn't it? 


The shock was not feigned, at least not in my case. But then again, I'm probably the most conservative parent I know (not politcal conservative - just conservative about what I let my children see on TV).

The Super Bowl is a very different animal from your normal football game. It has become a spectacle in and of itself. People who haven't watched a second of the NFL season watch the Super Bowl. 

 On Celebration Sunday, our pastor tones down his message because he knows their will be children there who wouldn't normally be. The same idea can be applied in this case. Given the hour the game is on, it's not unreasonable to expect families are watching the game together.

Many of us watch the game at Super Bowl parties. We don't have access to nor control of the clicker.

And yes, that was a VERY interesting discussion to have with my 13  year old daughter.

I will never use GoDaddy for hosting. Sorry. I won't be doing it. 

The spot was inappropriate and I think CBS should have declined to run it. Timing is importnant. By the time Joe Flaccos uttered his F-Bomb it was well past when most kids would have still been watching the game (or even awake). The common sense solution would have been to simply switched the timing of the GoDaddy spot with the "Farmer" spot. That would have put the GoDaddy spot on in a later time slot.

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