I keep hearing that vlogging is gaining popularity and that the most successful bloggers out there have added video elements to their blogs. So what’s my hangup about it?
Once in a while, someone will ask me why I don’t do video posts. I’ll occasionally include a video clip on YouTube or Vimeo that relates to a post, but in terms of me actually going on camera to deliver the equivalent of a blog post that way, well, it just hasn’t happened, yet.
I’ve actually gone so far as to build a nice little open (from an After Effects template I purchased online). So when I eventually do blog, I have the opening piece of animation ready to go.
Have a look:
If we believe what we hear about vlogging becoming a more and more popular way to attract new
readers watchers, then one wonders why on earth I wouldn’t have taken that video plunge. Well, here goes:
4 Reasons I Haven’t Started Vlogging…Yet
1. I work in television.
Please don’t read any conspiracy into this: it’s not that I’m worried something I say on camera in a vlog post would injure my credibility as a journalist; I’m not employed as a journalist, so we don’t have a problem there.
But working in television, and having done television production professionally for more than 22 years now, creates a special challenge for me: I want any video I produce for this little blog to have the look of a professional television production.
This means no little webcam will do. Most viewers out there might not care about the difference, but I would. I have a pretty good digital SLR camera that can do video and sound. I haven’t gotten around to testing it, yet, but sooner or later I will. Until I see that it can produce video at a quality I’d be satisfied with, this is probably my number one stumbling block.
2. A well-done video is time consuming.
Once I get through that first stumbling block, by either deciding to “live with” whatever video capabilities I’m able to produce on my own or by finding a means to produce a level of quality that I would be satisfied with, that’s only part of the battle.
Then there’s the time element. Anyone can turn on a camera, sit in front of it and ramble on. That’s not what I’d want to do. My vision of a vlog I’d produce is, well, produced. That’s show-business talk for edited complete with music, the open you’ve already seen, and any graphics and titles that seem appropriate at a given moment.
So I’d have to work in time for that.
At this point, that’s not something I have time every week to do. It may be something I could do once a month. But is once a month often enough to even bother with? I haven’t decided the answer to that one.
3. I’m not sure what I’d vlog about.
This one, now that I’ve typed it out and can see it glaring at me on the screen, is admittedly more ridiculous of an objection than not wanting to look fat on camera.
This blog is almost 10 years old. And on top of that, for the past several months, I’ve been consistently producing at least one post every day.
So it’s not like I haven’t found things to talk about.
But to me, the beauty of a vlog post is that because it’s video, I should be able to show you something. Preferably, something other than my talking head.
Why would you want to watch me read a post to you when you just read it yourself and eliminate the virtual middleman? And what could I show you on camera that would be so substantially better than something I’d just write about?
4. I’m on a diet.
Yeah, and those 40 pounds I want to lose? They haven’t exactly accepted the hint, yet.
When I was last on camera regularly as a reporter, I was probably a good 50 pounds lighter than I am now. Granted, that was about 20 years ago, and when you consider the average college freshman can pack on 15 pounds in one school year, a 50-pound gain in two decades isn’t that bad. Unless you’re a doctor, of course, and then you will never agree with such a sentiment from one of your patients.
I would like to trim down before I go on camera.
Sure, I could do an occasional vlog on the diet itself. But I’d rather be on camera as the “after” picture, not the “before” or “during” picture.
Silly, I know. But I’m still trying to talk myself into ditching this objection. Along with the three before it.
So there you have it.
Now you know why you haven’t seen my mug on camera with any vlog posts just yet. And now I must ask you a few questions: Do you vlog? If so, how long does it take you to produce one from start to finish? If not, what are your stumbling blocks?