Wednesday, November 14, 2018
Blogging

A Blogging Experiement: Last Week I Tried Doubling the Writing

Last week, I decided to try a bit of a blogging experiment as a new way to get ahead of schedule in my editorial calendar.

You can always find new ways to meet your goals if you are willing to try a blogging experiment now and then.

Last week, I decided to try out an idea: every time I wrote the next post to be scheduled, I wrote a second post. Since I blog daily, there have been plenty of times where I’ve written two posts a day to be published over the next two days or the next two available slots.

But this blogging experiment was a bit different.

When I wrote Monday’s post, for example, I then wrote the post for the following Monday. So I was writing two weeks’ worth of posts, day by day, every time I wrote.

The biggest challenge for my experiment was that I restricted myself to staying on the same topics for the next pair of posts I wrote.

Since Monday is the day I post on the subject of blogging and Tuesday is the day I post about grammar, I decided that when I wrote the upcoming blogging post, I’d make myself write the following week’s Monday blogging post before writing the current week’s Tuesday grammar post, and so on.

So each post topic got a double dip as I went.

I was essentially getting myself two weeks ahead of schedule on my editorial calendar. This way, I’d still have plenty of time to edit the following week’s posts before they went live.

But I wanted to see if I could maintain the discipline of writing in this way, even if only for a week. If I could make it work for seven days, I’d end up being seven days ahead in posting.

That’s definitely worth a shot.

As I write this post, last Monday’s post is already written and schedule. When I’m finished with this post, I’ll write the post that will have already been published last Tuesday, then I’ll move on to the post that will be published tomorrow. 

As of this past Saturday, I wound up being at least 9 posts ahead and I was about to start writing the 10th. 

What I’ve already found is that when you’re that far ahead, it’s suddenly much easier to find ideas. To put it another way, ideas come easier when you’re not desperate for one right that second!

What’s the last blogging experiment you tried to change things up on your site? How did it go?

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.