Thursday, January 17, 2019
Blogging

A Blogging Goal I’d Really Like to Reach in 2019

We bloggers love to set some sort of blogging goal at the end of the year as we think about what we might do with our sites going forward.

In the past, I’ve usually focused on stats like page views and unique visitors. But for 2019, I’m setting one big blogging goal.

I’ve taken a preliminary look at numbers year-to-year — but since the year technically isn’t quite over as I write this, I don’t have a true final count just yet. What I can see quite clearly is that page views and unique visitors are actually down in 2018 compared with 2017.

This is the first time since 2014 that I had a drop.

At this point, until I have the entire year’s worth of stats where I can really go in and try to figure out what caused the drop, I’ll focus on a bigger concern.

The blogging goal I’m focusing on in 2019.

A few months back, I wrote about a special experiment I was going to attempt. Since I blog daily, a posting schedule might be a bit different for me than it is for you.

But what I did could easily work for you no matter how often you post.

In my case, the fact that I use “theme days” for certain days of the week further complicated things. I write something on the subject of blogging, for example, every Monday. On Tuesday, it’s grammar. You get the idea.

My idea involved doubling up on posts day by day. So when I wrote the next Monday’s blogging post, I then wrote a second post on blogging for the following Monday. Then I wrote Tuesday’s grammar post followed by a second grammar post for the Tuesday of the next week.

For a solid week, I did this. So by the time I had completed the writing for that Sunday, I was already seven posts ahead of schedule.

The benefits were amazing.

By being days ahead, I had plenty of time to go back through posts I’d scheduled and re-read them. I could make more edits ahead of time. I had more time to tweak and improve them.

Even more importantly, I could move posts around when something more time-sensitive happened.

I had a great deal more flexibility than I’d had before.

And there were times I managed to get as far as 15 days ahead of schedule on my site.

My goal in 2019 is to try to reach and maintain being at least five days ahead throughout the year.

When you set a goal, it’s important to be able to track it and make sure that you can measure how well you’re doing. So each day, I’ll make note of how many posts ahead I wind up being, then I’ll be able to do an average and determine how well I’m doing.

If I can keep up that kind of advance scheduling, I think the content of the blog will only be better.

What are your blogging goals for 2019?

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.