I was a little surprised when I stumbled across an article with suggestions about getting your blog ready for 2020. After all, what do you really need to worry about?
If you’re like me, you might well ask what you should be doing to get your blog ready for 2020. That’s what I wondered when I saw the headline, “Prepare your blog for 2020” At Donna Merrill Tribe.
Did I miss critical information about web browsers or SEO changes? Did lawmakers pass another new privacy regulation I need to address?
Okay, take a deep breath. It’s nothing quite so urgent.
But it is important.
The end of the year gives us all a chance to look back at our yearly stats and see what goals we can check off the list. (And, of course, which goals we missed.)
Ideally, we’re looking at our stats much more often than the end of the year. But this is a great time to take a “big picture” look at the numbers. Compare them with last year. See what content worked and what didn’t.
Are there changes those numbers imply you should consider? Now’s the time do start pondering!
Is your posting schedule actually working? (You do blog consistently, right? If not, 2020 is the year to start!)
How about post length? Have you considered mixing things up a bit? Or have you found other issues you consider more important than word count?
Do you spend enough time crafting your posts, or do you spend too much time? Maybe 2020 is the year you look at how you’re making time and utilizing the time you can make.
Are the ideas continuing to flow, or are you struggling to find something to say week after week? (If you’re in the latter group, you’re not alone.)
There’s always time to improve!
Merrill also gets into topics like monetization, and if that’s a major goal, you’ll definitely want to read her post.
But you should definitely look at how your blog is performing this year and start making goals to make it even better in 2020.
What I try to do when I do a “big picture” audit is to make a list of what I hope I’ve accomplished over the last 12 months. I do that before I actually check my stats. That means the numbers sometimes surprise me — and occasionally in an unpleasant way.
But that “sticker shock” from Google Analytics may also spark a bit more urgency with getting things back on track!