Blogging

Do Bloggers Ever Feel Like They’ve Run Out of Ideas? Of Course!

No matter how long you blog — whether it’s 14 weeks, 14 months or 14 years — you’ll reach points where you feel you’ve run out of ideas.

Not long ago, someone who learned I’d been posting daily for years asked an obvious question: Don’t you ever run out of ideas to write about? Well, the fact is, sometimes I feel like I have.

There are days that I look at my editorial calendar and experience a mild panic. You see, I always like to be at least two days ahead when it comes to completed posts. So when it’s Monday, I like to already have Monday and Tuesday’s posts done and scheduled, and I like to be thinking about what I’m going to write about on Wednesday.

Some days, I’m not two posts ahead.

Once in a while, I’m not even one day ahead.

There are days when I open up the trusty editorial calendar and realize I have a lot of work to do and not a lot of time to do it just to get a post out that same morning.

I don’t like to write that way, but I’ve developed the discipline over the years to write content, edit it, re-edit it and publish quickly when I absolutely have to. (And at times, I go back after I publish and refine a little more.)

But does that really mean I’ve run out of ideas?

Not necessarily.

Life happens for all of us. No matter how far ahead you plan, those plans can change. The challenge is to create a system that helps you adjust.

I fall behind in staying ahead sometimes not because I’ve run out of ideas but because I’ve failed to plan.

If I’m not working consistently to stay ahead of the game, I’m going to fall behind.

But staying ahead of the game doesn’t just mean writing posts. It means brainstorming. It means pulling in graphics. It means reading news sites and having conversations.

It’s the things that you do before you sit down to write that affect how many ideas you have. And it’s what you do with those ideas before you write that help them develop into posts.

It’s not that you have nothing to say. You haven’t run out of ideas.

You just haven’t planned well enough to have something specific to say when it’s time to publish.

There’s a tremendous difference.

I’ve written before about places to find blogging ideas. There are many out there.

And I’ve written about the myth that once you start blogging, ideas just always keep flowing. It is a myth. Don’t buy it.

My best advice is to not panic when you feel ideas are eluding you. You’ll find them. The answer isn’t to stop blogging. The answer is to start planning earlier.

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.