Blogging Outreach Often has a Dark Side


I recently read an article about the importance of blogging outreach and building relationships with fellow bloggers. But what’s the motive?

Blogging outreach, done well, can connect bloggers who have similar niches. It can serve as a method of bloggers promoting each others’ sites. (Read: You can get more page views, shares and comments!)

It can even lead to collaboration on blogging projects.

If nothing else, it can help remind those of us who commit to this crazy craft that we’re not alone.

There are plenty of articles you can find on the subject.

But I have a confession to make.

When a blogger reaches out to me, I’m immediately suspicious.

Yes, I hate to assume the worst. And we all know what happens when we assume, right?

But I’ve been blogging now for a long time. (February will mark 16 years, after all.) So this is not my first rodeo.

I know that when someone emails me about my blog, about 80 percent of the time, it’s not about my blog. (At least, it’s not about what I’m trying to accomplish with it.)

I know that I can expect, within a couple of emails, the big ask. The “ask” I refer to is about submitting a guest post.

Unfortunately, some bloggers seem to think it’s appropriate to make that ask in the same email in which they introduce themselves.

Their pitch goes something like this: “Hey, I ran across an article on your blog called [Insert title here]. I found it really helpful. I have my own blog and I’d love to submit an article for your site.”

They then immediately list some possible article titles they might submit. Then they point out that they’re happy to make adjustments once you tell them which one you’re interested in.

It’s never assumed on their part that you wouldn’t be interested. Just tell them which one you want and they’ll do the rest.

Some, from a sales perspective, might call that confidence.

I call it damned arrogance.

Especially when my contact page makes it clear that I do not accept unsolicited guest posts…and I know they got my contact information from that very page.

When your attempt at blogger outreach is all about getting you published on my site, that’s not blogger outreach.

And that doesn’t get anyone anywhere here.

Blogs are about building relationships. That kind of relationship happens over time.

One email won’t ever do it.

If those folks would practice the “Golden Rule,” they’d surely know that.

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Patrick is a Christian with more than 29 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.