Blogging

Content Creation or Content Curation? Here’s What They Mean

Is your blog more a product of content creation or content curation? For me, it’s about 50-50, and I don’t think that’s a bad thing at all.

Bloggers like to toss around the terms content creation and content curation in blogging circles. The two are different, but I think that successful blogging often involves something in between.

Let’s look at the two and how that middle ground can provide valuable content for your readers.

Content Creation

Most bloggers do this most of the time, I think. It means a blogger creates a post from scratch to provide information or tell a story.

The blogger hopefully provides something useful from which readers will benefit. (That should always be a main goal for blogging, right?)

Some bloggers feel true content creation means they rely on no one else’s information or data but their own. That can be a challenge, however, depending on how much content you generate.

Content Curation

Fewer bloggers employ this technique, but it can be valuable. Bloggers who curate content find it from other sources and present it on their blog.

Sometimes, bloggers present posts that are essentially links to other posts or websites that can appear as a list of helpful links on general topics. Other times, bloggers will curate a few sources of information and present them as links while covering a specific topic.

I’ve done purely curated posts in the past. They were posts of links presented as “quick takes” on things that were making news. If you’re looking for that kind of thing, that kind of post can be satisfying. But while simple to create, they can also be tedious because you feel like you’re just posting link after link with little to no context.

Here’s a link to a post by Heidi Cohen about the best ways to curate posts. That, by the way, is an example of a linked post incorporated into a post about a single topic. (And yes, it’s relevant to the topic.) As Cohen points out, linking to other people’s content can enhance relationships between bloggers.

Something in the middle

The journalist in me always feels it is better to link to source information when you quote statistics or refer to reports about a topic. In blogging, it’s definitely good practice because it helps your credibility. In other words, it tells people you aren’t just pulling made-up facts out of thin air.

But sometimes, I will start off with a topic I’m interested in writing about and start off with a statistic or source about it, link it in the post, and then tell a story or relate a personal experience.

That allows the blogger to share relevant information and make a connection with his readers through being authentic. In other words, the blogger gets the opportunity to relate the information on a personal level.

I think that’s always a better alternative than just a stack of links. It helps your readers further get to know you.

Do you consider yourself more of a content creator or a content curator?

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.