Sunday night’s Blogchat focused on companies hiring bloggers for their social media outreach and bloggers who wanted to be hired.
I caused what felt like a mini-controversy when I tried to inject what I thought was a small dose of reality into the conversation.
I blog for the television station I work for. It’s a nice little extra I do, but I’m not paid to do it. They like it when I do it, and I enjoy doing it, so I do. When there’s no time to blog, which is most of the time, they don’t complain that the blog hasn’t been updated in a week or two.
They understand, after all, that I have higher-priority items on my list, for which I am paid.
The solution many would immediately suggest is this: hire a blogger.
Except we have this little snag called a recession. Or a slow economy. Or a financial crisis. Whatever you want to call it, there it is.
A lot of companies don’t have the resources to go out and hire a blogger. I tried pointing that out.
Then the conversation headed towards editors. In addition to hiring a good blogger, the company also needs a good editor to edit what the blogger has to say.
Well, sure. Of course.
If we’re still in this perfect world scenario. But we aren’t.
Companies that have difficulty understanding that a paid blogger position might help them connect with customers better certainly aren’t going to understand why they now need to hire two positions instead of one.
And I can promise you, because I work in a business that has been hit hard by the economy, that the first thought a company will have when someone suggests that they need to hire an editor to copyedit the blogger is this: hire a better blogger.
Someone in Blogchat told me that two sets of eyes are better.
Absolutely. I couldn’t agree more.
But a company can disagree, especially when they’re paying the salaries.
And until more companies understand the importance of social media, blogging and other non-traditional ways of reaching out to customers, particularly a new generation of customers who prefer that kind of interaction, companies will continue to disagree.