Does What Time You Post to Your Blog Really Matter?
Here’s something else to worry about, bloggers: some wonder whether the time you post actually matters. Here’s why I try to be consistent.
Whether it’s early in the morning or late at night, should the time you post to your blog make a difference?
There is some thought that the best time to publish blog posts is between 9:30 am and 11 am on weekdays. That’s because that just happens to be when the majority of people are online in the morning. That means that’s the time they’d most likely be on to see your content.
I like to post earlier in the morning than that. After all, if that window goes from 9:30 am to 11 am, and I post at 10:30 am, I’m potentially missing an hour’s worth of visitors.
If I’m already up at 8 am, which is when I generally like to publish, my content is already up for the 9:30 am crowd.
That way, I’m getting (potentially) the most eyes on those posts.
And I try my best to consistently post every morning at 8 am. I think that consistency is important. If you create an expectation for your audience, you have to maintain it; otherwise, you run the risk of running them off.
Your writing process should play a role.
Some of us write much better in the morning than at night. Others, however, are exactly the opposite. That should help determine when you should post.
If, for instance, you do your best writing early in the morning (before 9:30 am), then you might want to set your publishing deadline for before then.
If you do your best writing at night, you might want to publish at night or hold until the next morning.
But I’d also suggest this: get ahead of the schedule!
If you can get in the habit of writing ahead, you have more opportunities to give your post another look. One more look at a post before it’s published can help you avoid errors.
And if you can give yourself the time to have that look at the time of day (or night) that you tend to be at your best, it can only improve the product.