Ever Have Scheduled Blog Posts Not Appear on Schedule?
I have to confess that I have a little problem when it comes to scheduled blog posts: once in a while, when a post is supposed to appear, nothing happens.
Sometimes, scheduled blog posts are not showing up when they’re supposed to.
For bloggers who are trying to schedule ahead, this can be a problem. One of the things we bloggers are told is that we should be consistent about when we post.
No, there’s no magic number of posts you must post every single week. But the experts suggest that however many days you do decide to post, you should post on those same days week after week. That consistency builds trust with your audience: they’ll come to know when to return for new content.
The easiest way to make sure you’re being consistent is to schedule posts when you’re fortunate enough to be able to prepare posts (or at least start them) ahead of time.
Two months ago, I started an experiment.
I decided that I was going to get a few days ahead, then attempt a new strategy: I wanted to write the next day’s post and a post I’d schedule for the same day the following week.
Since I post daily, that means at the end of the first week, I’d be a full week already ahead from having written two weeks’ worth of content. Then I could continue focusing on the week after that and then the week after that.
I wasn’t sure how long I’d be able to keep it up. My goal was to stay about a week ahead. There were some days when I managed to stay up to 15 days ahead of time. But, true to form, life happened a few times
Scheduled blog posts made it work pretty well.
There were several days when I was able to take a day or two off from blog writing. That’s what happens when you get far enough ahead.
It’s a great feeling!
You can spend time reading or
Because I was writing ahead, I was also able to go back in and give those scheduled blog posts another look or two. I had more time to edit. I had more time to move posts down in favor of posts that were of more urgency.
But every now and then, there was a problem.
Once in a while, I would notice that scheduled blog posts weren’t appearing as they should have.
This has been going on for a while, long before the controversial WordPress 5.0 came out. I thought maybe it was my editorial calendar plugin, but that was up-to-date and didn’t seem to be it.
The most recent case was Sunday morning, when I realized that Sunday’s post had not yet appeared. Then I noticed that Saturday’s post hadn’t appeared, either.
I went into the posts and sure enough, both were showing they were scheduled for the right day. But those days (and post times) had come and gone and the posts didn’t appear.
I’ve tried researching the problem, but while others have reported it, the suggestions to do something about it are a bit too technical for me. They seem to involve messing with files I’d prefer not to mess with.
I’ve tried to replicate the problem and search for some kind of pattern, but I can’t find one. Sometimes the exact same procedure will make a post appear on time one day and not appear until I manually resave the next day.
So if you see that a post isn’t up early in the day, assume that’s what it is.
After posting daily for more than five years now, I’m far too stubborn to break up the streak at this point!