A former star of ‘The Office’ complained about how food bloggers take too much time getting to the recipes they’re writing about.
Some food bloggers certainly recognize the name Mindy Kaling. If you loved The Office, you probably do, too.
I didn’t, so I don’t.
But Kaling raised eyebrows in the blogging world recently with criticism of how food bloggers sometimes fail to get to the point. Specifically, she has a problem with all of the storytelling that goes between the headline and the actual recipe.
In a tweet, she asked why online recipes have “endless pages of the chef’s whole life story.”
“I just want the recipe! I don’t need the Modern Love essay on how you came up with it!” she tweeted.
You can imagine that didn’t go over well.
Check out some of the responses in the article here.
Does she have a point?
She didn’t identify any specific food blogs as far as I can tell. So I don’t know what those blogs actually looked like.
If she’s referring to the annoying sites that use slideshows or multiple pages you have to click through to get to the point, I agree. Those sites represent a horrible user experience. They build up page counts — at least until readers reach the point of frustration and leave.
But if she’s referring to a normal blog, where all you have to do is scroll down from the headline to the recipe — no matter how much material is in between — then I don’t see her gripe.
Scrolling won’t kill anyone.
Some fans of food blogs actually appreciate the backstory on recipes.
And then there’s SEO, short for search engine optimization. SEO is a practice where a blogger employs writing techniques to help get their page to rank higher in search results.
A short post usually won’t do as well as a longer post. When I write here, I use the Yoast SEO plugin. Yoast seems to like a minimum of 300 words in a blog post. Even if you have a short recipe, it’s probably going to come close to 300 words with little difficulty.
But a longer post — say one with 750-1,000 words — might rank even better in SEO, especially if the content appears to be “useful” and “relevant.”
The recipe’s backstory conveniently fits into that kind of word count.
So in this case, I have to side with the food bloggers. If you don’t like what’s in the middle, just scroll a bit.
It won’t kill you.