As a blogger, I’m a big believer in having evergreen or rainy-day posts on hand for times when last-minute emergencies might otherwise make you miss a post.
Ask yourself a question: How many rainy-day posts do you have written and ready to go?
I know some bloggers prefer to write posts one at a time and not schedule ahead. But we all know that life happens, often when we least expect it or can least afford a time distraction.
When they do happen, it can affect our ability to follow our posting schedule and meet our deadlines.
I’ve written before about the importance of maintaining a consistent blogging schedule. That has remained a key part of my blogging strategy for years now.
You may have heard of rainy day posts referred to as evergreen posts. Evergreen posts aren’t time-sensitive. They can be published tomorrow, next week, next month or even next year and still be relevant.
I try to plan ahead enough so that I have a few evergreen posts ready to go just in case I can’t complete a post on time.
You can easily manage rainy-day posts with an editorial calendar.
Yes, I’ve written about the importance of editorial calendars before as well.
Different bloggers use different kinds of editorial calendars.
Some prefer a paper or desk calendar where they jot down post ideas or schedule out when they’ll post what they’ve written. Others prefer an online calendar where they may even write posts outside of their blogging platform.
I like a plugin called WordPress Editorial Calendar. As I write and schedule posts, the plugin shows me a calendar that plots out when I’ve scheduled posts (or drafts).
I can see at a glance any holes in my schedule or any drafts that need to be completed.
And if something more timely comes along, I can easily drag and drop to reschedule or move posts around right on the calendar.
When it comes to planning what you’re going to publish when, it makes life very easy.
I’m trying something new this year with rainy-day posts.
I’ve tried to keep at least a couple of completed (or nearly complete) posts for emergencies part of my blogging strategy for years. This year, I’m adding a new layer.
I’ve picked an arbitrary week on the calendar. Just because 5/5 is easy to remember, I’m choosing the week of Cinco de Mayo which literally means “the fifth of May.” Cinco de Mayo falls on a Tuesday in 2020, so it’s actually the week of May 4.
In any case, I’m trying to write extra posts to fill Monday through Friday of that week. If I make it all the way to the week of May 4 without needing any of them, that’s great. I’ll move those posts to the week that includes October 10 (10/10). But if I ever struggle to make deadline, I can simply pull one from that week and substitute.
In any case, I’m covered.