Blogging

How Long Should You Wait for the Perfect Blog Post?

I received an interesting question the other day from a fellow blogger and it was clearly formed out of the frustrating pursuit of the perfect blog post.

A lot of bloggers experience a difficult quandry as they write what they hope will be the perfect blog post. They worry whether it’s “perfect enough.” They worry whether it will ever be perfect enough.

So they hold back on clicking that “Publish” button, convinced they can make the post better if only they have a little more time.

They’re probably right about that part. There’s always room for improvement. You can always make a post better than it is, no matter how good it already is.

That’s life.

But there’s one important thing we have to keep in mind:

There’s no such thing as a ‘perfect blog post.’

If you wait until the post is truly “perfect,” you’ll probably never publish it. Ever.

Keep in mind this basic fact about virtually anything we attempt to do: We’re always our worst critic. We’re always going to tell ourselves that what we’re doing or what we’ve done isn’t good enough. It should have been better. We should have done it differently. We could have improved it before it saw the light of day.

If you’re like me, even when it’s a post that does relatively well, there are plenty of things I wish I’d done differently. Sometimes, I wish I’d phrased a thought differently. Sometimes, I wish I’d laid out an argument in a more efficient way. Other times, I wish I’d included more angles of an argument.

There are times that I’ll go back into an old post and make some minor changes. Even then, I’m rarely 100 percent happy with that post.

Your analytics can be humbling…but a good reminder of this.

Take a moment and think about a few posts that you’re particularly proud of. Jot down a few thoughts about what makes you proud of them.

Then take a deep breath…and head over to your analytics. (I hope you know how to access your analytics!)

If I take the list of posts I’m proud of and compare it to the top 10 posts since January 1st, there’s only one that matches up. It was a post about worship music in contemporary churches being far too loud. I think that was a well-written post and I think it reached plenty of people. It still continues to do so. But as of this writing, it’s the 8th-most popular post of the year.

I’m glad it made the top 10 at all, but I would have thought it would have been higher.

Still, I could go right back into that post right now and find fault with it. If I thought I had to wait until it felt “perfect,” no one would have seen it to this day.

So stop obsessing about making a “perfect blog post.” There’s no such thing.

Make your post the best you can and publish. Then keep doing the same. That’s how you improve your writing and, in turn, make all of your posts stronger!

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.