Blogging

How Much Time Do You Spend Writing a Blog Post?

When it comes to writing a blog post, can you finish one quickly or does it take you hours to complete? A new survey says the latter might be better!

If you ask me how long the process of writing a blog post takes me, I don’t have a simple answer.

I spend a good deal of time strategizing over a blog post before I actually write. That’s true most of the time. Rarely, I’ll write a post in one sitting, maybe spending an hour or so on it.

More often, though, I’ll decide on an idea, research a bit, find some sites I want to cite, then let the topic simmer a while in the back of my mind before I sit down at the keyboard.

By the time to start typing comes, I might have spent a couple of hours — maybe the better part of a day — thinking about how I want to organize my thoughts. I’ve written about trying to get ahead of schedule in the past. Doing so definitely gives you more time to write each post.

A survey of 1,000 bloggers conducted by Orbit Media Studios suggests having more time to write is definitely a good thing.

Survey: More time spent means stronger results

Orbit Media Studios’ annual survey of bloggers makes it clear that the more time spent on writing a post, the more successful that post tends to be.

The survey asked bloggers how long they spent writing a blog post. The options were:

  • Less than an Hour
  • 1-2 Hours
  • 2-3 Hours
  • 3-4 Hours
  • 4-6 Hours
  • More than 6 Hours

The 2018 survey found that the average time spent per post is 3 hours, 28 minutes. That figure has consistently risen since 2014, the first year of the survey, when time spent averaged at 2 hours, 24 minutes.

But the survey then asked bloggers whether their work was getting them results. Not surprisingly, the bloggers who spend the most time — more than six hours — writing a post claim their posts get “strong results.”

Almost 40% of bloggers who spend six hours or more reported those strong results.

Maybe it’s time we all spent a bit more time writing and crafting what we have to say.

See the complete survey results here.

How long does it take you to write a typical blog post?

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Patrick is a Christian with more than 28 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.