How Much Time Do You Spend Writing a Blog Post?
When it comes to writing a blog post, can you finish one quickly or does it take you hours to complete? A new survey says the latter might be better!
If you ask me how long the process of writing a blog post takes me, I don’t have a simple answer.
I spend a good deal of time strategizing over a blog post before I actually write. That’s true most of the time. Rarely, I’ll write a post in one sitting, maybe spending an hour or so on it.
More often, though, I’ll decide on an idea, research a bit, find some sites I want to cite, then let the topic simmer a while in the back of my mind before I sit down at the keyboard.
By the time to start typing comes, I might have spent a couple of hours — maybe the better part of a day — thinking about how I want to organize my thoughts. I’ve written about trying to get ahead of schedule in the past. Doing so definitely gives you more time to write each post.
A survey of 1,000 bloggers conducted by Orbit Media Studios suggests having more time to write is definitely a good thing.
Survey: More time spent means stronger results
Orbit Media Studios’ annual survey of bloggers makes it clear that the more time spent on writing a post, the more successful that post tends to be.
The survey asked bloggers how long they spent writing a blog post. The options were:
- Less than an Hour
- 1-2 Hours
- 2-3 Hours
- 3-4 Hours
- 4-6 Hours
- More than 6 Hours
The 2018 survey found that the average time spent per post is 3 hours, 28 minutes. That figure has consistently risen since 2014, the first year of the survey, when time spent averaged at 2 hours, 24 minutes.
But the survey then asked bloggers whether their work was getting them results. Not surprisingly, the bloggers who spend the most time — more than six hours — writing a post claim their posts get “strong results.”
Almost 40% of bloggers who spend six hours or more reported those strong results.
Maybe it’s time we all spent a bit more time writing and crafting what we have to say.
See the complete survey results here.