If you’re the kind of blogger who stresses out when more than a day or two goes by and you haven’t posted something new, a new survey posted by WeblogTools Collection might give you a reason to relax.
The poll found that the majority of respondents, 28%, only post between one and three times per month. Personally, I can’t imagine posting that seldom; if you post that infrequently, I’m not knocking your practice in any way, but for me, I think that would make me wonder if I really wanted to blog at all.
The second place response, at 26%, was every day. I don’t blog every day, but that’s generally my goal. What I’ve learned in more than eight years of blogging is that it’s important to have goals, but equally important not to beat yourself up endlessly when you miss one. Sooner or later, you will miss a goal. That’s life. So you pick up where you left off and try not to miss it the next day.
Just less than a quarter of respondents blog between one and three times per week, which was my goal for quite a long time before I tried to get ambitious with the every day thing. Between one and three times per week is a lot easier.
Thirteen percent said they post between four and six times per week, while the remainder blog less than once a month.
The reason I try to post something new every day is, in part, because my blog has a variety of topics: I like to offer a good variety so that if you only are able to visit once a week or so, there will hopefully be something here you feel is worth your time. Not everyone, of course, is interested in every topic I write about. If everyone were, I’d be shocked. But suppose that every other topic I write about falls within the topics of interest of my average reader: that means there are three or four things per week that they might find interesting.
I think that’s a nice amount of content to be able to offer an audience.