For years I’ve talked about the importance of planning ahead and editorial calendars. But last month, I managed a post scheduling miracle.
I took a week of vacation in early December and I set post scheduling as one of my goals for the week. Normally, I would have spent a portion of that week visiting my best friend and his family in Florida. But with a pandemic, plans changed.
But I did not expect to be able to complete posts for the rest of the year before the first half of December came to a close!
I first wanted to complete posts for the week of my vacation. I found myself a couple of posts ahead. Since I now post only on Monday through Thursday, that meant I needed to complete two more posts to finish that week. With that done, I knew I had a couple of ideas for posts I wanted to publish the week leading up to Christmas. I worked on those first. Then I filled in the gaps. I had a few more ideas that came to me as I wrote. I actually did remember to jot the ideas down (something I often forget to do).
So by the night of Dec. 12, had completed posts through Dec. 30. That gave me time to then start on this one, the first post of 2021.
I realize the accomplishment may not sound as impressive now as it would have a couple of years ago. I used to publish seven days a week. Completing post scheduling for three weeks ahead would have meant 21 posts. But since dropping down to five days a week and then (as of November) just four, that only meant a dozen posts.
Still, I don’t think I’ve ever been this far ahead before.
I don’t say all of this to brag about my accomplishment on post scheduling. Instead, I wanted to make a point I hope you will find useful about your posting schedule itself: if you reach a point where you’re struggling to find content and keep your head above water, it’s time to re-evaluate. I would never have been able to get this far ahead if I were still posting daily.
Reducing the workload to something more manageable allowed me to do exactly that: manage my schedule.
If you’re struggling to post with deadline after deadline looming over you, maybe it’s time to try what I did. Reducing the quantity to help improve the quality should never be viewed as a cop-out or a failure!