Do you have a set schedule for publishing posts on your blog? If not, maybe it’s time you did because blogging consistency can grow your site!
I tend to look at the notion of blogging consistency the way I look at the television schedule.
Think about it for a second: let’s say your favorite television show on the air right now aired this past week on Thursday night at 8 p.m. For the most part, unless it was a special broadcast of said show, you are fairly safe to assume that the next chance to watch that program is the following Thursday at 8 p.m.
Now think about how you’d feel if that favorite show of yours aired last Thursday at 8 p.m., but will air this Tuesday at 9 p.m., then the following Wednesday at 10 p.m.
And then on the following week, it’ll air Monday at 8 p.m. and Wednesday at 8:30 p.m.
Can you imagine trying to keep up with a schedule like that? You’d definitely need a Tivo or something similar so you wouldn’t feel like you were missing something.
Blogs aren’t exactly the same, but blogging consistency still matters.
Granted, you can easily scroll down a blog’s front page to read the most recent posts, no matter when they were published.
But let’s say you’ve found a blog you really enjoy and you can see a pattern of that blog posting new content on Mondays and Wednesdays. Then suppose a week goes by and there’s only one post…on a Thursday. The next week, there’s no post until Friday.
If you really enjoy the blog and you look forward to the posts, you might well be concerned. At the very least, when you visit the site that Monday and there’s nothing — no post or explanation — you might be disappointed. (Most of us who blog might hope you’d be disappointed.)
If a week goes by with no explanation, it might become more of an aggravation.
The more you demonstrate that you’re not willing to post in a consistent schedule, the more you communicate to your regular readers that there’s no point in being a “regular” reader because there’s no “regular” schedule to look for.
Little details matter.
And blogging consistently is a detail that can make a big difference. CoSchedule says a consistent schedule can get bloggers as much as 30% more traffic for every post they publish.
This always leads to that famous question: “How many times a week should you publish?”
The answer, as I’ve written before, is that’s the wrong question.
The right question to ask, then, is “How many times a week can you publish?” (And how many times per week can you make the time to produce quality content?
If you can only manage two posts per week, there’s absolutely nothing wrong with that.
Just make sure every week, you publish those two posts. If you have an overly productive week, that’s fantastic: just schedule that extra post in the same slot for the following week. The further ahead you can get the better, because that may give you the opportunity to expand to three posts per week if you can consistently get that third post complete.
Go as far as you can as you can.
When you reach a point that you feel you can’t sustain any more posts per week, then do what you can do.
Just do it consistently. Your readers will appreciate the effort, no matter how often you post, as long as you’re consistent about when that new content is available.
I’ve been blogging consistently every day for more than five years now. I don’t recommend daily blogging for everyone because it can be a bear, especially when you experience periods of writer’s block. But because I worked myself up to it from more sporadic blogging before that, I was able to work up a system where I can try to stay a bit ahead of the game.
I can assure you that over the past five years, there have definitely been days when I took a day or two off from the blog. The posts were written and scheduled, so when life happens — as it always does — I can take a break. When I go on vacation, my readers never know it because the content keeps coming. That takes work, too.
But I really believe my regular audience appreciates that effort.
And my blog stats have gone up year after year.
I can’t argue with proof like that.