A web article about business blogging claims a lack of blog comments may mean it’s time to hang up your blog. Do you agree?
I think it was the flowchart that jumped out at me most.
The article is designed for business blogging, a subject I tend to avoid, because I know most of the people who might read my thoughts on blogging are not necessarily business bloggers.
Even so, the flowchart isn’t exactly encouraging, particularly for blogs with more than 50 posts. It asks this simple question: if you have more than 50 posts on your blog, you are sent to this yes or no question:
Does your blog regularly receive 10+ comments per post?
If your answer is “Yes,” you are congratulated for being the exception.
But if your answer is “No,” well, maybe you better be sitting down. The answer you get is pretty dire: “STOP! Remove the blog entirely. Invest elsewhere.”
Wow. Pretty harsh.
The article begins by attempting to shoot down the notion that social sharing is as important, or even somewhat as important, it would seem, as comments. If no one thinks your content is worth a few moments of their time to leave a comment, even a “thanks,” that’s the warning sign that your blog sucks.
I’ll be honest: there was a time, years ago when this blog started on AOL, where there was a tight-knit community of bloggers who routinely comments on each other’s blogs. And as blog comments went, they were pretty involved. It wasn’t the the “thanks” or “I agree completely!” kind of comments, but longer that took individual points to task or explained why they vehemently agreed.
But a lot more than just the blogging platform has changed since 2004 when this blog began.
We’ve seen an explosion of social media, of which blogging is a part, but generally regarded as a small part.
Facebook began the same month this blog began. Twitter launched two years later. Then came others: Google+, Pinterest, Instagram. And that’s just to name a few.
People are being pulled in so many different directions that it feels almost impossible to get even a “thanks” comment. But getting social shares is a lot easier.
The problem there? It turns out, statistically, that many people share content without actually reading it themselves. That practice, as you might guess, is generally considered a “No-No.” But if we’re honest, there are times when practically everyone has done it, especially if the source you’re sharing is trusted. Sometimes, people share links to posts they disagree with on social media. So they can get their own discussions going.
When this blog started, blogs competed with other blogs in a sense. Now, blogs are competing against other blogs and against social media sites that allow people to share your content on their social channels and conduct their own conversations around it without any of that conversation winding up at your site.
I should warn you, if you haven’t already visited the site I linked above, is long. By some people’s blogging standards, it should have been split into at least three different posts. (I don’t have a problem with longer posts at all, but even I thought that one is too long.)
I haven’t, as yet, left a comment there. But I’m talking about the post here. And via social media, I’ll promote this post, which, in turn, promotes that post, even though I disagree with much of what it says.
If you’re a reader of this blog and you hadn’t heard of that site, you’ve heard of it now. I may well be shooting myself in the foot by pointing you in the direction of another blogging site: you may, in the limited amount of time you have for blog-jogging, read more of their posts and less of mine.
But then I take that chance because I hope you’ll find something of value in my take on the article’s take on blog comments. I’m using his content to create additional content here, to keep a conversation going beyond his blog, and giving you the chance to visit it that you may not have had before.
Yet by his standards, because I didn’t leave a comment, as far as my interaction with his post is concerned, his post is a failure.
Does that kind of thinking make sense to you?