Blogging

Is There Really a Perfect Time to Blog?

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If you’re searching for a perfect time to blog, scientists claim they have one. Yes, yours may vary, but if you’re not a morning person, you may not like this.

One of the biggest challenges for me in switching to a daily posting schedule was trying to figure out the best time to produce content. I’m not necessarily a morning person, because occasional insomnia means there are some nights that I don’t make it to sleep until past midnight.

When the clock goes off bright and early, you can imagine how well that goes.

Yet I find that I do a better job producing content first thing in the morning rather than at the end of a long day.

And science seems to agree with that point of view.

The best time of the day to write is in the morning.

Don’t blame me for the bad news: researchers claim the cerebral cortex is at its most productive immediately upon waking. Translation: you’re more creative first thing in the morning. Part of the explanation may be that willpower is strongest first thing in the morning, because you haven’t had the change to experience a new day full of challenges that might otherwise zap it right out the window.

The willpower issue brings me to another important point about blogging time, based on a complaint I hear from bloggers all the time.

I hope you’re sitting down.

You will never find time to blog. You must make time to blog.

Boom. There it is.

That’s why willpower is so important when it comes to blogging: no matter how often you actually post something, there will always be challenges to make you not post it. And once your willpower is compromised for the day, that day’s blog post becomes more and more daunting.

A little bonus: while the creative mind seems to be at its best as soon as you wake up, the more analytical side of your brain, the part you’d use to edit what you write, may not be fully engaged until a bit later in the morning.

That may be an argument for writing a day in advance — especially if you publish early in the morning.

Otherwise, you’re allowing your creative side to do its thing without the editing side to have a chance to look over what you’ve come up with before you click Publish. That may or may not be a good thing, depending on how good your creative side is at self-editing.

Granted, there’s no rule that says you can’t go back and edit after the fact, but it could make you look lazy if people spot avoidable errors before you do.

So if your plan is to publish first thing in the morning — or before the hour you feel your proofreader’s brain kicks in, writing ahead of time might be a better choice for you. Fortunately, an editorial calendar can help you plan posts and take advantage of your brain’s chemistry!

You Tell Me:

Do you feel your brain is on the same kind of clock? When do you feel you’re the most creative? When do you feel you’re best at copyediting? And how do you adjust your publishing schedule to accommodate?

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2 Comments

  1. I work much better in the morning. If I can just get myself from the bed to the shower at a decent time, the rest of the day is golden.

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Patrick is a Christian with more than 29 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.