Blogging

Remember My Fill-in Week Plan for Backup Blog Posts?

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Back in January, I came up with an idea to make sure I had a supply of backup blog posts just in case I hit a brick wall in content creation.

Let’s face it: the struggle of Blogger’s Block is real and backup blog posts can be a lifesaver.

Back in January, I decided to try a little experiment. I picked a random week and decided I’d try to fill that week with completed posts I could pull in a pinch. That way, if I ever ran into a situation where I needed to kill an intended post (or couldn’t finish one in time), there was a Plan B.

I always try to have a Plan B whenever possible.

Since some days — like Monday (Blogging), Tuesday (Grammar) and Friday (Faith) — generally have a specific theme, I tried to place posts about those topics on those days and then placed a couple of random posts that Wednesday and Thursday.

I chose the week that included May 5, since 5/5 is easy to remember. I made that week my “fill-in week.”

We all need a day off when it comes to the daily grind. That’s true for bloggers, too, although some of us seem to have a hard time admitting it.

You can certainly compose useful content that is timeless enough that it doesn’t have to be posted within a certain timeframe. We call that “evergreen content.”

When I look at my blog’s analytics, I find that it’s almost always evergreen content that scores the highest in terms of page views month after month.

There’s value there.

The so-called viral posts can do well in the short term, of course. But it’s the evergreen content — things that you can publish today, next week, next month or even next year — that can outperform them in the long term.

So how did the experiment go?

I made it through January without needing one of those posts. That in itself was something of a victory in my book.

Otherwise, I ended up using all five of the posts that I’d stored this week between February and the week of May 4.

I don’t consider that a bad thing at all. In fact, when I created the week of backup blog posts, that was the whole point: If I needed them, they’d be here waiting.

I’m going to work on a second fill-in week. In keeping with the 5/5 strategy, I’m going to start building a five-day supply of back-up blog posts that I’ll store in the week that contains 10/10.

Again, it’s easy to remember.

Have you ever tried scheduling a week’s worth of backup posts? How did it work for you?

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Patrick is a Christian with more than 29 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.