Blogging

Should You Choose Podcasting Over Blogging?

Is podcasting a better choice than blogging when you want to get your message out to your social media followers? I think ‘both’ is a much better option.

Podcasting is growing in popularity by the day. Often, I hear people ask whether they should start a blog or a podcast.

I always wonder why they seem to think it should be an either-or question.

Last year, Forbes ran an article about millennials who have found more value than previous generations in building an online brand to make connections. But that Forbes article included this line:

But millennials have found that podcasts can be an important part of their branding toolkits – important enough that they appear to be abandoning blogs for them.

I’m not sure whether this is still the case — the article was written in August 2017, after all. But it’s possible that the growing number of podcasts are still being done in place of a blog rather than in addition to a blog.

I think that’s a big mistake.

Sure, podcasting is a relatively newer way of reaching an audience. Blogs represent older technology and, therefore, may not be as “hip.” That’s silly, of course, but I’m sure there’s something to that.

I’ve been reliably informed that there are apps that make podcasting easier than ever: you can pick up your phone and record what is essentially a voicemail and suddenly you have a podcast episode.

When a podcast is that simple and convenient to produce, it’s easy to believe that’s all the work you have to put into it. But where is your audience supposed to go after they listen to an episode and like it?

If you don’t have a website where you can send people to find more about you and have more of your ideas, you’re missing out.

This blog is creeping up on its 15th anniversary, a thought that is still mind-boggling to me. I’m planning a podcast but I don’t have a start date, yet.

What I can assure you, however, is that when a podcast begins, this blog will not end. One of my daily posts each week will likely turn into a “show notes” post about the podcast itself, but I have no plan to slow down on the blog.

I want people who listen to the podcast to have a place to come to discuss what’s being said and find even more content that they may feel is relevant to them. 

Listening to a podcast isn’t always easy.

Podcasts are convenient during commutes…at least to some people. My daily commute is about four minutes long, so I have absolutely no desire to listen to a podcast that’s an hour long: It’d take me more than a week that way.

Some people can sneak a look at a website during work hours. But listening to a podcast, unless they wear headphones at the office, is a bit more of a challenge.

Beyond that, the ears are one of the worst ways to receive information. The eyes (reading) are one of the best because you can easily re-read the information if you get lost or if your mind wanders. 

If all you offer is a podcast without a blog, your followers have to listen to the podcast again, which takes more time. It’s faster to scan through text: a podcast has to be listened to in real-time unless you have a very good idea of where the pertinent section is in the recording.

If I were going to do one or the other, it’d be a blog, hands down.

If I were going to start a podcast, I’d make sure I had a blog first so I could have a place to refer people to for more information. 

You may well attract two different kinds of followers that way rather than just those who like podcasts! 

Why limit yourself to just one?

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.