Are you thinking about changing your blog’s publishing schedule? If you do, I think it’s important to let readers know about the change.
I always try to let you know upfront about challenges in blogging. This month, I’ve been facing a big one: my publishing schedule.
It feels strange to say that. For more than six years, I published seven days a week. I look back on that milestone now and honestly wonder how I did it. How did I come up with content for every day of the week? How did I stay enough a head of schedule?
Well, the reality is that sometimes I didn’t stay enough ahead of schedule. Once in a while, like this past week, I had to write a post later than I meant to.
I learned a valuable lesson over those 6+ years. When you force yourself into a publishing schedule that becomes too difficult to maintain, the quality inevitably suffers.
I’m sure if I were to go back and look over those six years of posts, I’d find plenty that I’d want to delete. I probably wouldn’t actually do it, but I’d be tempted.
Back in July of 2019, I made a decision I stressed over for far too long. I decided to reduce my schedule from seven days a week to just weekdays.
I still felt guilt over not publishing for those first few weekends.
Then I got over it.
I remembered the importance of quality over quantity. It can be difficult to remember that sometimes when you’re on deadline and you really want to be consistent with your posting.
It goes back to one of my all-time biggest blogging pet peeves: a question many newbie bloggers ask. They want to know how many times per week you should publish.
That, I tell them, is the wrong thing to ask. Instead, they should ask how many times a week can they post quality content?
Everyone’s schedule, after all, is different. No two people have the same amount of time to compose a post. No two people have the same process for writing one, for that matter.
But it goes deeper than that.
Sometimes, we figure out exactly what our capacity happens to be. We get there. We thrive.
Then life happens. Things change. Time grows shorter as responsibilities increase.
For bloggers, that sometimes means another round of evaluation.
For the past couple of weeks, I’ve had a lot going on. I’d like to believe that with the year winding down, I might have a bit more free time. That remains a possibility.
But in the meantime, the stress of coming up with five quality posts is making some of them suffer, I think.
So I’m going to make one more change. Starting this week, I’m going to publish Mondays through Thursdays. I hope to be able to spend some time on Fridays working on the following week’s posts. If things truly do slow down, I’ll go back to posting on Fridays.
If not, I hope the four posts per week will be well worth your time.
And I can’t resist making mention of this little piece of trivia: The first Friday I’m skipping happens to be Friday the 13th. If that’s not a good day to take off, I don’t know what is!