Two months ago, when I logged into Google Analytics, I saw that there were several days that showed a month-to-month drop of 12-18% in visits. Last month, I saw a gain of about 12-18% most days.
Today, I’m down 17.74% in visits from one month ago. Specifically, the average of visits between May 12, 2010, and June 11, 2010, is 17.74% lower than the average of visits between April 11, 2010, and May 11, 2010.
So what am I supposed to make of that?
I work in TV, so there’s something in me, whether I care to admit or not — and I don’t, thank you — that wants to be very concerned about a drop like that.
Then again, considering that I’m back to where I was two months ago, that could mean that middle month was something of a fluke with more visitors than normal.
At the same time, it’s summer, the weather’s better, and unless you live in the Gulf, a lot of you may spend additional time on the beach.
I’m not worried right now, but when does one start to worry about such things?
Yeah, yeah, there’s that motto about writing what you want to write and not worrying about anyone else. But really, if you don’t have any regard for attracting readers, wouldn’t you make your blog private so that only you could see it? Or do it the old-fashioned way: on paper?
Do you ever check out your stats? Does it ever concern you?