Website Accused of ‘Editing’ Recipe Bloggers Removed


I don’t know why recipe bloggers face such criticism, but this time around, they’ve apparently won a battle over their content.

Recipe bloggers receive more criticism than I realized when it comes to how they post. It seems many feel they waste too much time getting to the point.

Last year, I mentioned an actress who came under fire after she criticized bloggers who post recipes. Mindy Kaling posted a tweet asking why online recipes have “endless pages of the chef’s whole life story about the recipe.” She griped that the recipe was on the 12th page.

“I just want the recipe!” she said. “I don’t need the Modern Love essay on how you came up with it!”

New year, new battle.

This time, a website called Recipeasly set out to “fix online recipes.” It accomplished the “fix” by removing advertisements and so-called “life stories” behind the recipes.

Sure, that sounds like a reasonable idea, right? Not!

Family lifestyle blogger Kerri Jablonski summed up my thoughts on it:

“So you’re stealing content because you are too lazy to scroll?” she asked.

Some readers, however, tried to defend the idea. They argue that some recipe bloggers rely on too many popup ads and too much scrolling, making it particularly difficult for people to use older devices in their kitchen as they cook.

People who made that argument didn’t get very far, either.

Content creators have every right to explain what led them to their recipes. In some cases, health issues motivated them to create specific recipes to prevent problems. Those recipe bloggers argue the why of the recipe is at least as important as the how-to part.

After first arguing that their site was designed to operate like a personal recipe book, in which you only see recipes you uploaded, the creators made an about-face.

The tweet announcing the new site went up on Feb. 28 at 4:24 p.m. At 9:44 p.m. that same day, just five hours and 20 minutes later, a tweet went out announcing the site was coming down.

I’m glad they took it down.

No matter how they try to justify it, and no matter how sincerely they were when they created the site, it still smacks of arrogance.

At least, the message was quickly received!


  1. I stumbled across your blog while looking for guidance on AP Style for percent, and discovered you have lots of interesting posts. This one on recipes, for example – when I look up a recipe, sometimes I’ll read the back story, but only once. Then when I go to use the recipe I just want the ingredients and instructions. If I like the recipe, I write everything down on a hard copy recipe card for future use (with a note of where it came from), so I don’t have to scroll through the backstory again.

    1. Thanks for the kind words, Bill. I’m glad you found my blog.
      I agree on recipes: I’ll sometimes read the backstory, particularly if the ingredients make me wonder what prompted the idea. From a storytelling standpoint, I’d rather have more information than just a list of ingredients with no context on the dish itself. It’s only when it’s time to actually start cooking that I’m ready for “just the list!”

Comments are closed.

Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.