A friend of mine asked me the other day when I’m planning on starting a podcast. It’s a question I’ve asked myself a few times as well.
I plan on starting a podcast. In fact, I’ve had it in my head now for a good year-and-a-half. Maybe even two years.
Yet when my friend asked me about one, I couldn’t give that direct an answer.
I’m sure that I’ll eventually launch one. When you blog for as long as I have, some readers practically expect a podcast will come along.
My problem with launching a podcast, though, is exactly the issue I like most about this blog.
What’s your category?
Newbie bloggers are inundated with one rule above all others: they must pick a narrow niche and never stray from it. That’s how they build an audience (who’s interested in that narrow niche).
Blogging wisdom tells those poor newbies to find that single area of interest about which they’re passionate and run with it.
When I started my blog, I certainly heard the same advice. Many, many times.
But I just couldn’t do it.
It wasn’t that I felt I wasn’t passionate about anything. On the contrary, I felt passionate about multiple topics. But the idea of picking only one of them and forcing myself to go on indefinitely on that single topic forever scared the hell out of me.
I knew I’d never be able to pull that off. So I decided to go a different route.
I blog about a variety of topics here. To compensate for breaking this “unbreakable” rule, I found a blog theme that would allow me to prominently feature my key topics. With that big fat menu bar at the top of the site, you can easily find which of those topics you want to read about and go forth.
When you start a blog, you don’t necessarily have to define a single category into which it must fall.
But I see when I visit Apple’s Podcasts platform that podcasts are indeed arranged by category. The categories include “Comedy,” “Society & Culture,” “News,” “TV & Film,” “Religion & Spirituality,” and “Leisure.” I counted 19 categories.
And yet there’s not a single category I would necessarily think would precisely describe the podcast I’d most likely produce. It’d be a “magazine” format just like this blog but with multiple topics per “episode.”
Unfortunately, there’s not a “General” category to choose.
So that’s one stumbling block I’m still trying to wrap my head around when it comes to starting a podcast.
There are others, but I’ll get to them eventually.