‘Easter’ Returns to the British Easter Egg Hunt

Last year, an Easter egg hunt in Great Britain was criticized after organizers dropped ‘Easter’ from the name. This year, the name of the big day is back.

What’s in a name? Well, if you’re talking about an Easter egg hunt, you’ll catch a lot of flak if Easter isn’t.

“I don’t know what they are thinking about frankly,” British Prime Minister Theresa May said last year when she learned the famous “Easter Egg Trail” was being rebranded as “The Great British Egg Hunt.”

In 2017, Cadbury and the National Trust, a charity, decided to change the name of the campaign which includes some 300 separate egg hunt events at National Trust properties.

Church leaders were quick to join May in her dismay. They criticized the fact that a day so central to the Christian faith could become so easily disposable. The Church of England accused the National Trust of “airbrushing faith.”

Both Cadbury and the National Trust denied last year denying they were trying to remove “Easter.” They pointed to numerous references to the day — by name — in promotional materials and websites.

Cadbury, however, said it was “an attempt to make the egg hunt appeal to non-Christians.”

“We invite people from all faiths and none to enjoy our seasonal treats,” the company said.

But in the title of the event, it was unquestionably gone.

What a difference a year makes.

The Telegraph reported this week that Easter is back: “This year it has been renamed the ‘Cadbury Easter Egg hunt.’”

Easter is the celebration of Jesus Christ’s resurrection two days after being crucified. That event, for believers, is the cornerstone moment of the Christian religion.

The tradition of decorating eggs dates back thousands of years to the early cultures of Egypt, Mesopotamia and Crete. In those cultures, eggs were associated with death and rebirth.

An Easter egg hunt is a fun event for kids of all ages. There are no Easter Police present to demand some sort of proof that every person who attends such a family-friendly event is, indeed, a Christian. Despite the religious overtones, it’s already an “inclusive” event.

To try to remove Easter from the name is akin to rebranding a Halloween party as a “fall festival.” 

You’re not really fooling anybody.


  1. Nice for the eldest to get some down time without Bee being there. Strange how they close one school but not the other. our council sems to close them all based on the worst hit inland country areas. Was your free chocolate Cadbury”s by any chance? Only asking as I got a bar through this week as well. The hot drinks are much needed.

  2. No, no one’s fooled by removing and/or modifying any names in something so clearly well-named (and obvious by the date) as that, the Easter Egg hunt. I can see where Cadbury’s thinking is, as a company, but they needn’t worry – Christian holiday or not, I would *never* snub their incredibly delicious chocolate when given the opportunity to eat them! And I would be an addle-pated idiot to quibble over excellent chocolate for such a reason.

    If they really wanted to interest the non-Christian or non-religious fans of a non-Easter egg hunt, do it in May (or, to prevent any unwanted melting), mid-February, but you may need to dig through snow, at least here in New Jersey, you might. But that would end the confusion.

    Of course, I’m almost always of the general opinion that people make a big fuss over nothing. Given the fact that many non-Christians and/or non-religious people, like me, celebrate Christmas and Easter and various other holidays without the religious parts, why is this such a fuss? As a Scottish/Irish Wiccan, I celebrate Yule in late December (the winter solstice with a live coniferous tree) and Œstara in March (the vernal equinox with a smoked ham and close friends), doesn’t mean that we’re doing something wrong (not to mention that these celebrations were here long before the closely-dated Christian holidays were). So, really, this could be the British Vernal Equinox Easter Egg hunt. It all goes together quite nicely to me.

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Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.