‘Easter’ Returns to the British Easter Egg Hunt
Last year, an Easter egg hunt in Great Britain was criticized after organizers dropped ‘Easter’ from the name. This year, the name of the big day is back.
What’s in a name? Well, if you’re talking about an Easter egg hunt, you’ll catch a lot of flak if Easter isn’t.
“I don’t know what they are thinking about frankly,” British Prime Minister Theresa May said last year when she learned the famous “Easter Egg Trail” was being rebranded as “The Great British Egg Hunt.”
In 2017, Cadbury and the National Trust, a charity, decided to change the name of the campaign which includes some 300 separate egg hunt events at National Trust properties.
Church leaders were quick to join May in her dismay. They criticized the fact that a day so central to the Christian faith could become so easily disposable. The Church of England accused the National Trust of “airbrushing faith.”
Both Cadbury and the National Trust denied last year denying they were trying to remove “Easter.” They pointed to numerous references to the day — by name — in promotional materials and websites.
Cadbury, however, said it was “an attempt to make the egg hunt appeal to non-Christians.”
“We invite people from all faiths and none to enjoy our seasonal treats,” the company said.
But in the title of the event, it was unquestionably gone.
What a difference a year makes.
The Telegraph reported this week that Easter is back: “This year it has been renamed the ‘Cadbury Easter Egg hunt.’”
Easter is the celebration of Jesus Christ’s resurrection two days after being crucified. That event, for believers, is the cornerstone moment of the Christian religion.
The tradition of decorating eggs dates back thousands of years to the early cultures of Egypt, Mesopotamia and Crete. In those cultures, eggs were associated with death and rebirth.
An Easter egg hunt is a fun event for kids of all ages. There are no Easter Police present to demand some sort of proof that every person who attends such a family-friendly event is, indeed, a Christian. Despite the religious overtones, it’s already an “inclusive” event.
To try to remove Easter from the name is akin to rebranding a Halloween party as a “fall festival.”
You’re not really fooling anybody.