No, I Didn’t ‘Unlike’ Jesus…

…but I did “unlike” the Facebook page of an organization (or perhaps an individual) that posts a daily photo or graphic and instructs fans to like it if they love Jesus Christ.

Well, I love Jesus Christ. He’s my savior.

I know some of my readers aren’t religious, and I’m sorry of things just got weird there for a minute. Bear with me. Those of us who have accepted Christ as Savior feel that way.

I realize that not everyone has. It is never my intention to belittle those people; it’s my responsibility, according to the Bible, to reach out to those people and to help minister to them. For me, that’s not about “converting” someone, but rather doing my best to demonstrate through my life that there’s validity to my belief in such a manner that non-believers will want to know more.

But clicking “Like” on a daily image of Jesus Christ isn’t going to do that. It’s not even really going to glorify God. For all practical purposes, all that’s going to do is boost the interaction on a Facebook fan page that’s using Christ’s name and likeness to gain more likes and shares.

For all I know, the most sincere of churches may be behind this page. Likewise, for all I know, it could be someone who isn’t really interested in Jesus Christ at all, but is instead interested in just getting a lot of likes on his page.

One of the Ten Commandments instructs us not to use the Lord’s name in vain. For many people — too many, in fact — that just means not saying that one curse word that happens to contain “God” in it. Don’t say that word, they reason, and you’re in the clear on that one. To me, this is more what’s meant by the commandment in question: using the name of God (or Christ) to get attention to your page. It’s one thing to publish religious messages; it’s another to try to coerce by suggesting, even indirectly, that you should be willing to “like” something, thereby promoting it on your own social media, if you are a believer.

I’m just not willing to play that kind of game.

Yes, I love Jesus Christ. I don’t love marketing tactics that seem more interested in attention for themselves than for Him.

1 Comment

  1. I understand that advertising is how Facebook makes money, and without a healthy influx of cash there would cease to be a Facebook. However, the service has changed, and continues to change, towards a more commercial service, and is no longer as much about connecting people as it is about connecting consumers. I really don’t like it. If the recent rumours are true, about Facebook contemplating making it possible for people to pay for their posts to remain on the top of their friends’ newsfeeds, then the service is certainly heading towards the intolerable.

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Patrick is a Christian with more than 28 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.