Grammar

Cadbury Prompts Pronunciation Panic Over Creme Eggs

When you see a candy label that reads ‘Creme Eggs,’ how do you pronounce the ‘creme’? Is it pronounced like ‘cream’ or like ‘crim’? The internet went crazy over a famous candy maker’s answer.

With Easter around the corner, candy aisles are filling up with Easter-themed confections, including Cadbury’s famous Creme Eggs, little chocolate eggs with this white and yellow frosting that simulates the inside of a real egg.

Honestly, I’ve never tried one. If they had gone with a colored frosting that didn’t mimic what the inside of a raw egg looks like, I might have sampled one by now. But that whole raw egg thing…nope…not for me.

In any case, what pronunciation comes to mind when you see the words Creme Eggs?

Is creme supposed to be pronounced as though it were spelled as cream or with a short E as it would be in Crème brûlée?

If you answered cream, you’re probably right in line with what most would say in this particular case.

Unfortunately, Cadbury, the maker of those chocolate eggs with the too-real interior sparked outrage on the Internet when someone asked them that very question on Twitter. In a response that appears to have been deleted, the company said on Feb. 20th that the creme is “pronounced as crem” and added a little smiley face.

But a lot of people weren’t smiling; instead, they acted as though their entire world had been turned upside down with this little revelation.

The candymaker didn’t take long to do a reversal on its pronunciation proclamation. That same day, they tweeted out a correction, stating they “missed out the A:

As people continued to seek answers, Cadbury assured their followers that all was indeed right with the world:

Creme, which is often written as Créme, can refer to a sweet liqueur or a cream used in cooking. It entered our language from French in the 19th century. Cream, on the other hand, has been around in the English language for much longer: it popped up in the 14th century from Old French.

The alternate spelling is sometimes used to make something appear fancy, the same way that theater can become theatre or shop can become shoppe.

But when you’re talking about creme eggs this Easter, be sure you pronounce it as if it were cream eggs.

6 Comments

  1. Whoa! Theatre, and shoppe, are the Middle English words and *always spelled that way. I’m too much a purist – I speak and write British English, not American English, and we commonly use those spellings. Those aren’t the followers – those are the originals.

    1. Very true, Aislínge…but here, especially in places like Charleston, where there’s a lot of history, modern stores are intentionally using the “classic” spellings from British English just to sound fancier than they are. If the store just opened in the past couple of decades, it’s not fancy, it’s just annoying. 🙂

  2. I’d have said Créme, myself. That’s correct, isn’t it? As for the look of the raw egg, it’s very similar to almond paste, or marzipan. Delicious! Open one with you eyes closed and take a bite. It’s ungodly sweet, but just out of this world!

Leave a Response

We'd love to hear from you, but remember all comments must be respectful. We reserve the right to remove comments that do not follow our comment guidelines. Click here to review our comment policy.

Your name, as provided, will display on the website with any comment you leave. Your email address and your browser’s IP address does not display publicly and we do not share or sell your email address or IP address to anyone.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Patrick
Patrick is a Christian with more than 27 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.