Sometimes we intentionally overcomplicate things just so we can sound like we’re hip. The ridiculous phrase ‘on the daily’ is an example.
A Florida television station recently covered a string of dolphin killings. Early in the piece, it referred to a man who is apparently a lifeguard. The man, the reporter said, “deals with dolphins on the daily.”
If it sounds to you like there’s something missing, you’re definitely not alone.
On the daily what?
This is an example of a ridiculous phrase that’s completely unnecessary. I call it unnecessary because it merely clutters a sentence with unneeded words.
If you perform a simple Google search, you’ll find quickly that the phrase has a simple, one-word meaning: daily.
That means every day, not everyday. (The former means, as it implies, that something happens every single day. The latter, on the other hand, means routine.)
On the daily may mean a little of both: it’s something that’s routine because it happens every single day. But there’s still no reason to add the “on the” part. It adds nothing to the sentence except word count. That is not a valid reason anyone should be adding pointless words to their writing.
It may have come from the phrase on a daily basis. Somehow, I guess they think “on a” doesn’t sound quite as cool as “on the.”
Call me a grammar curmudgeon. I have no problem with a such a title. I believe in trying to be clear and ridding sentences with unnecessary words whenever possible.
If any phrase fits that bill, this one does!