If I were running CBS, I’d take advantage of the departure of Larry King from his nightly program and make some deals for an anchor shuffle.
The first step would be to finally sign the deal on that long-rumored news gathering partnership between CBS News and CNN. People have been talking about such a possibility for years. Now’s the time.
I’d then work out a deal to take Katie Couric off of The CBS Evening News. She has performed admirably, but the show is still in 3rd place. One of Katie’s strengths, dating back to the Today show on NBC, was interviewing skills, yet she rarely gets the chance to use them unless she goes on “special assignment.” I’d take advantage of that by giving her King’s slot.
Then I’d pull in Anderson Cooper, who is rumored to be frustrated with CNN’s ratings, and put him on the evening news.
I’m not sure that either show would enjoy a major uptick in the ratings right away, but I think both would have the potential for positive results.
What about you? Who would you place in King’s slot? Rumored replacement possibilities, besides Couric and Cooper, include Joy Behar, Piers Morgan, Ryan Seacrest, Dennis Miller, Jeff Probst and Kathy Griffin.
A couple of the names on that list should never be given any more airtime than they already muster, but I’ll leave it to you to determine for yourself about whom I might be speaking.
UPDATE: CNN Anchor Anderson Cooper says he’s happy at the network and has no plans to leave. Reports to the contrary, he says, are just “silly gossip” being spread across the internet. His contract is reportedly up next year. So we assume he’ll certainly stay put.