Alternative to Washing Jeans: Freezing?
Blue jeans maker Levi Strauss & Company wants everyone wearing its jeans. It also wants people to conserve water.
So to help the environment, the company suggests that its customers can skip washing their jeans in a traditional washing machine as often as possible.
The germs that cause odor can be killed, the company says, by putting the jeans in the freezer instead.
Of course, putting them in the freezer will do nothing about that stain if you happened to spill your coffee in your lap. Or if your dog jumps up on you and gets a little mud on your knee.
Then, I suppose, you’ll just have to waste water so you won’t look like a derelict.
While it’s certainly admirable that Strauss would be so interested in protecting the planet, they are looking after their own interests: by preventing water shortages, they’re helping guarantee water for the cotton crops required to produce the denim for their jeans.
But would you really freeze your jeans to avoid washing? Or is this idea a little too “out there” for you?