Burger King Faces Lawsuit Over Impossible Burger ‘Meat Contamination’


A man wants to sue over the burger giant’s ‘Impossible Burger’ because it’s cooked on the same grill used to cook beef patties.

When is an Impossible Burger not so impossible? Well, a vegan filed a proposal for a class-action lawsuit against Burger King over the non-meat sandwich.

Why? Because Burger King potentially grills the Impossible Burger patties, which do not contain meat, on the same grill it uses to grill its all-beef patties. That means, according to the lawsuit, residue from the beef patties on the grill “contaminates” the no-meat veggie burger.

Is that honestly a surprise?

Did anyone think every Burger King was going to install new grills just to cook that one sandwich? Did anyone think they’d completely sanitize the grill in between every patty?

No, I don’ think anyone believed anything like that.

Reuters reported the lawsuit seeks damages for all U.S. Impossible Burger purchasers. It also seeks “an injunction requiring Burger King to ‘plainly disclose’ that Impossible Whoppers and regular burgers are cooked on the same grills.

Burger King’s website lists the burger as “100% Whopper, 0% Beef.”

In fine print, however, it states, “For guests looking for a meat-free option, a non-broiler method of preparation is available upon request.”

Reuters then adds that Impossible Foods, said it designed the product “for meat eaters who want to consume less animal protein, not for vegans or vegetarians.”

Because it’s being prepared in a restaurant called Burger King…that’s all about beef.

Maybe, if you’re vegan, you should go somewhere else to eat.

I mean, really. Have these folks actually set foot inside a burger joint lately? As soon as you walk in, the aroma of beef smacks you in the face.

If you like meat as I do, it’s not an offensive aroma at all. I’m not vegan and have no plans to become vegan. So it’s easy for me to say that.

But you don’t have to be vegan to imagine that if you objected to beef, you’d have a problem staying in there. I don’t know how the smell wouldn’t turn your stomach.

If I were that sensitive to the smell or taste of beef, that’s one of the last restaurants I’d set foot in.

Common sense would tell most of us that there’s one grill per restaurant.

If I were vegan because I objected to beef, that’d stop me from going there.

If health issues forced me to go vegan, I might go there for a taste of that “residue.”

But don’t take a non-vegan’s word for it.

I’ve watched comments from people who identify themselves as vegan where this story was posted. Here’s a sampling:

“When I was a vegetarian many years ago, I wouldn’t even order fries because I was smart enough to know that chicken tenders are fried in the same oil,” one said.

“If you’re hoping to encourage more national restaurant chains to offer meat-free options, it’s probably counterproductive to sue the ones who are among the first to try,” another said. (I’m not certain whether this person is truly vegan.)

“This does nothing but make veganism look difficult and unachievable,” another said. “…there are tons of vegans like me that realize cross-contamination is not harming animals and are happy to eat the Impossible Whopper (minus the mayo).”

And then, I found this comment, which is among my favorites. I don’t know whether the person who left it is vegan or not. But regardless, I get it:

I can’t roll my eyes hard enough at this.

What do you think? What if you were the judge?

Do you think the case has merit?

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Patrick is a Christian with more than 28 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.