So you need to know a telephone number, but you’re too lazy to pick up the phone book…if you even remember where you put it.
In the past, you dialed 411 for a little “411,” and the phone company’s computerized billing system nearly blew a chip billing you for the call.
Now, enter AT&T’s new 1-800-YELLOW-PAGES, which is a free service…for a small price.
All you have to do is call…you guessed it…1-800-YELLOW-PAGES. (Have I ever told you how much I hate trying to dial words on a telephone dial?!?) Make that 1-800-935-5697.
You deal with the same computer prompts that have become so common with the traditional 411, because Heaven forbid you actually get a human being to help you in the 21st century. But your number will come up and you have the option of being connected directly for free. (That’s for the people that aren’t only too lazy to find their phone book, but are also so ill-prepared that they’d actually call a directory assistance line without first picking up a pencil and a piece of paper.)
The only catch? You have to sit through a couple of brief audio commercials, which happen to be for businesses (wherever possible) that match the category of the listing you called for to begin with.
For most people, it’s a small price to pay, and since most people fast-forward through the majority of commercials they’d otherwise be subjected to on television, they’re still coming out ahead. I just wonder how many people will hear the commercials and decide they’d rather deal with that company…then have to redial to get their number!