I remember the good old days of going through the Sunday paper and good old-fashioned coupon clipping. Why’s that still so popular?
It may be the 21st century, but the custom of coupon clipping is still very much 20th century in style.
In fact, this article says the Sunday paper is still the number one place people find coupons to use in stores. While some stores have tried to inch into the 2010s by shooting digital coupons to their loyalty cards, there are still too many merchants that rely on paper for giving their customers discounts.
It’s bad enough that everyone wants you to have their own little card that you have to keep up with.
But I was in the grocery store the other day and when I saw a sales tag on the store shelf, I was angry to learn that I had to go up front to a kiosk located just inside the store, scan my card, and have it print a legal-sized paper full of coupons on a medium-quality thermal printer. The item was already on sale for loyalty card holders. But to get a discount one level higher, I had to go print this large paper for a coupon I had to tear off and hand to the cashier. (And then throw away the rest of the paper.)
What a waste!
Then there are the stores — I can think of one certain pharmacy in particular — that prints as much as three-foot long receipts full of discounts and special offers after the sale.
Of course, they could put those discounts onto the loyalty card. But for some reason, they think wasting all that paper is somehow better.
If you’re going to make me carry another card to enjoy sales and promotions in your store, why not go all the way and let me put those extra offers onto the card I’m already carrying!
Stop wasting the paper. Stop wasting my time.
That will make me a much more loyal customer than a plastic card!