Get Prepared: Here’s 2018’s Pantone Color of the Year!
I hope you don’t have anything against purple, because a variation of that hue has been declared 2018’s Pantone Color of the Year!
“Dramatically provocative and thoughtful.” That’s how the Pantone Color of the Year for 2018 is being described.
Pantone is a New Jersey-based corporation whose proprietary color-matching system is used in a variety of industries. To put it another way, they really know their colors.
And they say that Ultra-Violet will be the color of 2018.
The Color of the Year 2018 is…PANTONE 18-3838 Ultra Violet!https://t.co/ciwdTYqoIC
— PANTONE (@pantone) December 7, 2017
In years past, Pantone has predicted which color will take the world by storm over the course of the next calendar year. For example, in 2015, it selected Marsala, a shade similar to burgundy. For 2016, Pantone chose two colors, rose quartz and serenity, a dusty blue shade, as dual colors of the year. The selection for 2017 was “greenery.”
Ultra-Violet, specifically the shade PANTONE 18-3838, “communicates originality, ingenuity, and visionary thinking that points us toward the future,” the company said on its website:
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.
Various websites that focus on the psychology of color suggest that purple symbolizes qualities royalty, mystery, creativity and uniqueness. Companies that have utilized purple as the primary color of their corporate identity include Syfy, Cadbury, FedEx and Hallmark.
Purple was once the most expensive color to reproduce because it was made from hard-to-find seaweed. It has been viewed as “elitist.” But Pantone says it also has carried with it a mystical or spiritual quality, particularly for Ultra Violet.
“The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world,” Pantone says.
So that’s the big selection for 2018. What do you think of Ultra Violet?