The Kimberly-Clark Corporation is raising prices for bathroom tissue and other products as they fight higher production costs.
The price hikes, estimated to be in range of 3-7% for baby and child care products and 7% for bathroom tissue, including Cottonelle and Scott, are expected to take effect in either the second or third quarter.
Just a few months back, the company’s Scott Tissue was reduced in width, creating a narrower roll. This was done, a customer service rep told me back in December, to avoid having to raise the price of their product. It also brought Scott Tissue in line with other toilet paper rolls, which were already roughly that size, the company claimed.
So now the clever product size reduction, a veiled price hike itself, will be paired up with an actual price increase.
Adding another price increase to the same product a few short months apart could turn a visit to the restroom into “happy wiping,” at least if you look at it from the company’s point of view. As for the consumers, it’s just another way their money’s being flushed right down the john.